How to automatically update tags in Mailchimp for new contact changes in HubSpot

Do you ever spend hours updating member tags in Mailchimp whenever a contact changes in HubSpot? It can be quite frustrating and time-consuming, not to mention that it can hinder your marketing strategies. But don't worry; is here to help! is an amazing automated data management solution that ensures updates effortlessly cascade across platforms, keeping your marketing strategies up-to-date and agile. This will free up your time to create unique campaigns and connect with your audience. Don't let manual updates slow you down. In this guide, we’ll show you how to set up integration in four easy steps and take the first step towards a more efficient and effective marketing strategy.
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Create your playbook

To start coordinating between HubSpot and Mailchimp for your workflow, there are some steps that you need to follow.

First, you must sign up for and go to your dashboard. Once there, click on the "New playbook" button to create a new playbook.

Name your playbook like "Update tags in Mailchimp for new contact changes in HubSpot," and select a relevant emoji (such as 📄) that can help you find it easily.


Set the HubSpot trigger as “Contact changed”

To activate your playbook actions before changing contacts in HubSpot, you need to add a trigger.

First, access your playbook and click on "Add trigger." From the HubSpot options, select the "Contact changed" trigger. Then, choose constantly changing fields, like "Phone number."
This will enable your playbook to perform the required actions automatically when the contact changes.

If you haven't connected your HubSpot account with yet, a prompt will guide you through the connection process.


Add the “Update member tags” in Mailchimp step

Integrate the Mailchimp automation to update member tags from new HubSpot contacts instantly.

Select "Add step," then locate the "Update member tags" automation, and input the relevant details, such as Audience, Email address, Tags you want to add, and Tags to remove.

If you still need to connect your Mailchimp account to, you will be prompted to complete that connection. Make sure to allow the necessary permissions for to update tags through your Mailchimp account.


Activate your playbook

Activating your playbook is the last step. Once you turn it on, the playbook automatically updates tags in Mailchimp for new contact changes in HubSpot without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together.

Get started with

Sign up now and get started with your playbook today