How to automatically add subscribers in Mailchimp for new form submission in HubSpot

Add the HubSpot trigger to initiate your playbook's actions before submitting a form.

To do this, click "Add trigger" in your playbook and select the "New form submission" trigger from the HubSpot options. Then, choose the specific form you want to work with (e.g., "New client registration"). This will allow your playbook to identify new form submissions and automatically perform the necessary actions.

If you still need to connect your HubSpot account to Relay.app, a prompt will guide you through the connection process.

Integrate the Mailchimp automation to instantly add Mailchimp subscribers.

Select "Add Step" and search for the "Add subscriber to list" automation. Then, choose an Audience that you want to work with where you - let's say it's the "Relay. app Inc". Once you've selected the audience, click on all the relevant fields and fill in the necessary details, such as Email address, Status, and Tags.

If you still need to connect your Mailchimp account to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to add subscribers to the list through your Mailchimp account.

Activating your playbook is the last step in the process. Once you turn it on, it will automatically add subscribers in Mailchimp for new form submissions in HubSpot without manual intervention.

To activate your playbook, click the toggle button in the header. Before starting it, we recommend running a test to ensure all the steps work seamlessly together.