How to automatically update subscribers in Mailchimp for new contact changes in HubSpot

Are you tired of wasting countless hours updating your Mailchimp list whenever your HubSpot contacts change? It's frustrating, error-prone, and can lead to missed opportunities. But don't worry, is here to change the game! With, you can revolutionize your marketing strategy by syncing your Mailchimp subscriber statuses with your HubSpot contacts. This means your marketing lists will always be up-to-date without any extra effort on your part. You can now focus on delivering impactful content to the right audience without worrying about outdated lists. So, are you ready to take your marketing game to the next level? Follow these four easy steps to set up this integration, and get ready to elevate your marketing game with!
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Create your playbook

To begin coordinating between HubSpot and Mailchimp for your workflow, there are certain steps that you need to follow.

First, you must sign up for and visit your dashboard. Once there, click the "New playbook" button to create a new playbook.

Next, give a name to your playbook, such as "Update subscribers in Mailchimp for new contact changes in HubSpot," and select a relevant emoji (for example, đź“„) that can help you to find it easily.


Set the HubSpot trigger as “Contact changed”

To activate your playbook actions before changing contacts in HubSpot, you need to add a trigger.

First, access your playbook and click on "Add trigger." From the HubSpot options, select the "Contact changed" trigger. Then, choose constantly changing fields, like "Phone number."

This will enable your playbook to perform the required actions automatically when the contact changes. If you haven't connected your HubSpot account with yet, a prompt will guide you through the connection process.


Add the “Update subscriber status” in Mailchimp step

Integrate the Mailchimp automation to instantly update subscriber status from new HubSpot contact changes.

Select "Add step," then locate the "Update subscriber status" automation, and input the relevant details, such as Audience, Email address, and Status.

If you still need to connect your Mailchimp account to, you will be prompted to complete that connection. Make sure to allow the necessary permissions for to update subscriber status through your Mailchimp account.


Activate your playbook

Activating your playbook is the last step. Once you turn it on, the playbook automatically updates subscribers in Mailchimp for new contact changes in HubSpot without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together.

Get started with

Sign up now and get started with your playbook today