The 8 Best Zapier Alternatives in 2024

Jack Delaney
Jack Delaney
Logos of workflow automation apps

Zapier is synonymous with workflow automation, like Netflix is synonymous with streaming services. But anyone who has spent their Friday night scanning Netflix will tell you it is far perfect—and so is Zapier.

There are a few reasons you might be window shopping for an alternative:

  1. You’re frustrated by common errors (delays in triggering Zaps; failed Zaps)
  2. You’re annoyed by the complexity of handling multi-step workflows
  3. You’re tired of surpassing the run limits and paying extra each month

So with that in mind, we’ve curated a list of the best Zapier alternatives. First, we’ll run through what you should be looking for in an alternative, then we’ll get to the list.

What to look for in a Zapier alternative?

If you’re looking for an alternative to Zapier, the chances are you’ve already got a few ideas of what your ideal workflow automation tool looks like. Maybe you need easier maintenance, more reliable service, or something that’s just a little bit cheaper. Here’s what to consider—and what we used as a criteria for the below tools:

  • Broad integration capabilities. At the most basic level, you’re looking for a tool that connects with the apps and services you use. Most alternatives don’t have as big a library as Zapier, but quantity doesn’t always mean quality.
  • User-friendly design. Can a layman quickly learn the platform and set up what they need? Or is there a steep learning curve that’ll cost hours of your time before you start saving it? Even if it’s aimed at a more technical audience, it shouldn't feel like solving a cryptic puzzle.
  • Variety in triggers and actions. Lots of workflow automation tools advertise integrations that just aren’t worth your time (e.g. a single trigger and action). The more customization options available, the better you can tailor the automations to fit your unique needs.
  • Responsive customer support. A common complaint with Zapier—especially as it has grown over the last few years—is the lack of support. Integrations are brittle and complex. Ideally, you want to know that, when you inevitably run into a roadblock, there’s someone to help.
  • Cost-effectiveness. Most workflow automation tools use a combination of monthly plan, and usage-based pricing, which quickly adds up (which is why Relay is so great, because you pay a single fee per month, never a cent more).

Many platforms offer free plans, which are perfect for dipping your toes in the water. Take this opportunity to explore and experiment with these services to discover which one aligns best with your organization's requirements. This hands-on approach will help you find a Zapier alternative that not only meets your needs but also enhances your workflow efficiency.

The 8 best Zapier alternatives in 2024

1. Relay

G2: 5.0 (2 reviews) ; Capterra: No reviews (yet!)

🏆 Best for: Combining human judgment into automated workflows

🔬 Free trial: No; limited free plan.

Screenshot of Relay.app interface

Relay (👋 hi, that’s us!) is the newest—and best—Zapier alternative on the block. We put ourselves in the number one spot because we offer everything you need from a workflow automation tool, plus a few unique features you won’t find elsewhere.

First is our human-in-the-loop feature, which lets you bring human judgement into your workflows for approvals, decisions and data inputs automation just can’t cover. We also integrate AI directly into the product, so you can extract or summarize data, or even use it to guide your conditional logic paths.

Unlike Zapier, Relay is built with multiplayer in mind. You can build playbooks (our version of Zaps) collaboratively or as a team, and use roles to delegate manual tasks to teammates. And with simple upfront pricing, you’ll never hit a paywall.

“Relay is the only tool we’ve used that conforms to our processes, rather than having to adjust the process to conform to the tool. It truly is the only tool we’ve used that feels frictionless for human-in-the-loop workflows.” — Hassaan Raza, Co-Founder & CEO, Tavus

Key features

  • Human-in-the-loop workflows. We make it easy to double-check any step before it happens. With steps for human approvals, decisions and data input, you can double-check documents, add personalized content to Slack messages, or review an email before its sent. It’s the best of both worlds—the power of automation with the nuance only humans can provide.
  • True AI-assistance. Add AI to your workflows without any custom prompts. For example, use AI Autofill to suggest paragraphs for emails, or summarize content from a Notion page or email, or AI Classify to intuitively guide your automations through conditional logic pathways.
  • Collaborative playbook creation. Most workflow tools are managed in a silo. Relay promotes teamwork by enabling you to build playbooks individually or collaboratively. With dynamic role assignments, you can delegate manual tasks to team members to keep things smooth.
  • Simple and predictable pricing. Relay offers transparent pricing with all fundamental features included across its tiers, and no usage-based fees. This means you won’t be surprised by extra costs for adding steps or integrating with certain tools—pay your monthly fee, and that’s all.

Limitations

  • Smaller integration library than Zapier. Seeing we’re so new, we haven’t had the time to build the colossal number of integrations Zapier has. But what we lack in quantity we make up for in quality, with deep integrations offering multiple triggers and actions with dozens of apps—from Airtable to Zendesk. If we don’t have an integration you need, just let us know and we’ll add it!

Pricing

The below plans for Relay are billed yearly:

1. Free. 1 user per workspace, 1 playbook, 150 runs/month, 150 automations/month.

2. Startup. $9 per user per month. Up to 10 users, unlimited playbooks, runs, and automations.

3. Unlimited. $100/month. Unlimited users, playbooks, runs, and automations, plus priority support.

2. Make

G2: 4.7 (215 reviews) ; Capterra: 4.8 (372 reviews)

🏆 Best for: Advanced, visual workflow automation with deep customization.

🔬 Free trial: No; limited free plan.

Screenshot of Make interface

Make (it used to be called Integromat, but the company went through a rebrand in 2022) is the Zapier alternative you’ve most likely heard of. It’s the closest like-for-like to Zapier, with a huge library of apps and services. It stands out in its visual interface, which makes it a lot easier to plan and build out your workflows, particularly complex automations requiring conditional logic branching.

Key Features

  • A drag-and-drop workflow UI that makes it easier to design and implement workflows
  • Advanced logic branching to help set up multiple scenarios that trigger different actions based on specific actions
  • Features 2xs more API endpoints per app than Zapier, allowing you to automate more actions within your apps
  • Support for webhooks and HTTP/SOAP/JSON/XML requests so you can interact with almost any web service directly.

Limitations

  • Steep learning curve due to its functionality and customization options. Simple to get started, for sure, but complex to master.
  • Performance issues when dealing with a very high volume of tasks or intricate automations, which can be a killer for businesses with large-scale automation needs.

Pricing

The following Make plans are billed annually:

1. Free. 1,000 operations/month, 1,000+ apps, no-code visual workflow builder.

2. Core. From $9 per month for 10,000 operations, unlimited active scenarios, minimum one-minute interval between scheduled scenario executions, access to the Make API.

3. Pro. From $16 per month for 10,000 operations, custom variables, Scenario Inputs, full-text execution log search, operations usage flexibility, and priority scenario execution.

4. Teams. From $29 per month for 10,000 operations, multiple teams and permissions, high-priority scenario execution, create and share scenario templates.

3. Pipedream

G2: 4.6 (15 reviews) ; Capterra: 5.0 (4 reviews)

🏆 Best for: Developers looking for a code-centric automation platform

🔬 Free trial: No; limited free plan.

Screenshot of Pipedream interface

Pipedream has only been around since 2021, so like us, it’s also a relatively new player. It’s a workflow automation tool designed for developers—which makes it a powerful Zapier alternative for the crowd that isn’t frightened of writing custom JavaScript steps within workflows. If you’re a developer keen to get more granular control over your automations (or willing to hire someone who is!) Pipedream may just be the right tool.

Key features

  • A developer-centric platform that allows for intricate workflow customization using custom code
  • Real-time event processing for immediate automation responses
  • Extensive integration support including popular services and custom APIS to connect and automate virtually any part of your operations

Limitations

  • Geared towards technical users so it’s pretty much inaccessible if you’re not a programmer. Seeing most users looking to get started with workflow automation are non-devs looking for a no-code solution, Pipedream simply isn’t going to fit the bill.

Pricing

The following Pipedream plans are billed annually:

  • Free. Offers 1,000 operations per month, and access to 1,000+ apps.
  • Core. Starting at $9 per month, this tier provides 10,000 operations, unlimited active scenarios, and a minimum one-minute interval between scheduled scenario executions.
  • Pro. Priced from $16 per month, the Pro plan includes all Core features plus 10,000 operations, and is designed for users who need deeper customization and prioritization in their automations.
  • Teams. Starting at $29 per month for 10,000 operations, this plan is tailored for collaborative environments, offering features such as multiple teams and permissions, high-priority scenario execution, and the ability to create and share scenario templates.

4. Workato

G2: 4.7 (398 reviews) ; Capterra: 4.7 (52 reviews)

🏆 Best for: Large organizations and enterprises requiring automation at scale.

🔬 Free trial: Yes; on request.

Screenshot of Workato interface

Workato is an Enterprise-level workflow automation tool. Unlike Zapier, which caters to a broad audience, Workato is designed with the needs of larger organizations in mind—think names like Atlassian, Adobe, and MGM. A great choice for major businesses, but too complex (not to mention expensive) for everyone else.

Key features

  • A wide array of integrations with 1,000+ business applications enabling seamless connectivity between enterprise systems, cloud services and popular apps
  • A library of thousands of pre-built automation recipes to speed up time to automation
  • Designed with enterprise-grade security and customizable governance controls to ensure data integrity and privacy

Limitations

  • Complex for non-technical users. However, if you’re a big enough company to be using Workato, the chances are you’ll have a dedicated hire for automation creation and management.
  • There are cheaper options with better feature sets. Customers complain about Workato’s lack when it comes to anything beyond simple integrations, especially compared to other tools that are dramatically less expensive.

Pricing

Workato’s pricing model varies based on the scale of use, number of connectors and tasks required. You have to contact Workato for a custom quote.

5. n8n

G2: 4.8 (18 reviews) ; Capterra: 4.6 (29 reviews)

🏆 Best for: An open-source, self-hostable automation tool.

🔬 Free trial: No; limited free plan.

Screenshot of n8n interface

n8n is an open-source workflow automation tool that offers a more versatile solution to Zapier (with a few added complexities along the way). With n8n you can run complex automations across a wide range of services that go beyond the regular app-to-app connections—from automating parts of your home, to chatting with a Google Sheet using AI. Oh, and because n8n is self-hostable, it’s appealing to devs and tech-savvy users looking to hand-craft their automation infrastructure.

Key features

  • An open-source license which means you have full access to modify, extend and customize the platform to your specific needs.
  • Visual workflow editor that allows you to drag-and-drop apps and workflows intuitively
  • Self-hosted or cloud options offering versatility in deployment
  • A great workflow library that you can copy and paste to your dashboard to speed up creation

Limitations

  • A steep learning curve for non-technical users. Again, this is a tool for devs and folks with programming knowledge.
  • Only just over 400 integrations, which puts it on the low side compared with competitors.

Pricing

The following n8n plans are billed annually:

  • Starter. $20 per month. For getting started and seeing what you can do with n8n. 2,500 workflow executions with unlimited steps, 5 active workflows and unlimited test ones.
  • Pro. $50 per month. For working in teams and running business-critical workflows. 10,000 workflow executions, 15 active workflows, Execution search, Global variables, debug in editor.
  • Enterprise. For organizations with stricter security or compliance requirements.

6. Activepieces

G2: 4.7 (104 reviews) ; Capterra: no reviews

🏆 Best for: Small businesses and individuals looking for affordable automation.

🔬 Free trial: No; limited free plan.

Screenshot of Activepieces interface

Activepieces is another workflow automation tool founded recently, in this case, in 2022. It’s used by companies like Writer and BrowserStack, and is focused on meeting the needs of marketing, sales and operations teams looking to automate common processes. It has a drag-and-drop builder and a simple approach to automation that combines simplicity with the freedom to build what you need.

Key features

  • Simple drag-and-drop builder that is quick to learn and easy to master
  • Custom logic with branch and loop pieces to build if/then workflows
  • Use webhooks or schedule triggers for more flexibility

Limitations

  • Only 166 ‘pieces’/integrations, so while lots of popular apps are covered, there are too many gaps for businesses looking to automate their entire tech stack.

Pricing

The following Activepieces plans are billed annually:

  • Pro. Free for 1,000 tasks per month, including 1 user and community support.
  • Platform. $249 for 50,000 per month, then $1.50 per extra 1,000 tasks. Best for agencies that manage automations for multiple clients.
  • Enterprise. Custom pricing. Advanced security, reporting, and embedded automation.

7. Pabbly Connect

G2: 4.4 (5 reviews) ; Capterra: 4.5 (75 reviews)

🏆 Best for: Unlimited operations at a competitive price.

🔬 Free trial: No; limited free plan.

Screenshot of Pabbly Connect interface

Pabbly Connect is a no-frills Zapier alternative. Its biggest drawcard is a straightforward pricing model—like Relay, you pay one monthly fee, with no surprises or extra fees based on usage. They believe in their product so much that they offer a 30-day money-back guarantee if you’re not happy with your purchase (as written in the open letter from their founder on their homepage).

Key features

  • Over 1,500 app integrations enable you to automate tasks across the most popular apps
  • The ability to set up scheduled workflows that only execute at a specific time in the day/week
  • Connect any application with an API using API modules
  • Excellent product tutorial library including video walkthroughs

Limitations

  • Doesn’t meet GDPR requirements for properly handling personal data—though the team is based in India, and GDPR is a European regulation. Just something to keep in mind.
  • Limited value proposition. Pabbly’s value is that it’s like Zapier, but cheaper, which is valid! But it doesn’t bring any new features to the table.

Pricing

The following Pabbly Connect plans are billed annually:

  • Forever Free. Up to 100 tasks/month.
  • Standard. $14 per month. 12,000 tasks/month. Unlimited operations, unlimited free internal tasks, features like email parsing, path routers, premium app access and two-factor authentication.
  • Pro. $29 per month. 24,000 tasks/month, and all the features in Standard.
  • Ultimate. From $59 per month for 50,000 tasks. All the features in Standard, plus custom variables, priority support, and JavaScript & Python modules.

8. Integrately

G2: 4.7 (598 reviews) ; Capterra: No review

🏆 Best for: Straightforward task automation with minimal setup.

🔬 Free trial: No; free plan with limited access.

Screenshot of Integrately interface

Lo and behold, Integrately is another workflow automation platform. (Who da guessed it?) It also happens to be targeting people who find Zapier’s pricing model confusing and exorbitant. Founded in 2016, it’s been around longer than some of the other options on this list but has failed to build more than a small following, which comes down to the limited value prop compared to alternatives. Worth a try if your number one concern is price.

Key features

  • Great interface that users find responsive and simple to get started with compared to Zapier
  • Helpful support around to troubleshoot broken triggers and automations (and will even get on a live call with you to help build automations)

Limitations

  • Many “apps” have shallow triggers, for example, Gmail is listed as an integration on Integrately, but on closer inspection has no triggers at all.
  • Integration troubles seem common, as review sites are awash with people complaining about small errors with integration triggers and actions—which isn’t ideal for an automation platform.

Pricing

The following Integrately plans are billed annually:

  • Free. 100 tasks, 15-minute update time, and webhooks. 20 automations. 24/5 Live chat support.
  • Starter. $19.99 per month. 2,000 tasks, 5-minute update time, webhooks and check conditions, plus 20 automations.
  • Professional. $39 per month. 10,000 tasks, 2-minute update time, unlimited Premium apps and automations.
  • Growth. $99 per month. 30,000 tasks. 2 minute update time. All the features in Professional, plus dedicated account manager and live chat support.
  • Business. $239 per month. 150,000 tasks. Everything in Growth.

Your next steps

Automating workflows doesn't have to be a complex or tedious task for teams striving to optimize their operations and boost productivity. With the right tool, this process can become a streamlined and almost effortless part of your daily routine, allowing you to focus on what truly matters in your work. If you're looking for a powerful, intuitive platform that brings a unique blend of automation with human insight, why not give Relay a try today?

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