Embed AI in any workflow, no prompts needed. Generate content for templated messages, extract information from incoming emails, summarize user feedback, classify customer support tickets, and more.
Workflow automation beyond triggers and actions
Relay automates more of your work than any other tool by combining AI assistance, human-in-the-loop collaboration, and a multiplayer experience.


Explore what Relay can do with the tools you already use
Build powerful automations with AI and human oversight
Add AI assistance in any automation


Keep a human in the loop
Some workflows shouldn’t be 100% automated–you need a human in the loop. Relay makes it easy to involve your team when you need it: Approve critical automations before they run, review the work of AI, and add a personal touch to outgoing communications.
Make it multiplayer
Playbooks are collaborative: Build them alone or together. Use Roles to delegate tasks to different people every time the playbook runs.

Simple and predictable pricing
Every Relay tier includes the basics, so you won't get hit with a paywall when you need to add a second step or integrate with a common tool. Plus, Relay's pricing model ensures you'll get a consistent bill every month with no surprises.
Relay | Compare to Zapier | ||||||
---|---|---|---|---|---|---|---|
Free | Startup | Unlimited | Free | Starter | Pro. | Team | |
Price per month When paid annually | $0 | $9 per user | $100 flat fee | $0 | $19.99 to $39 | $49 to $3,389 | $69 to $3,999 |
Automations per month | 150 | Unlimited | Unlimited | 100 | 750 to 1.5k | 2k to 2M | 2k to 2M |
Users | 1 | 1-10 | Unlimited | 1 | 1 | 1 | Unlimited |
Playbooks / Zaps | 1 | Unlimited | Unlimited | 5 | 20 | Unlimited | Unlimited |
Multi-step workflows | |||||||
Paths | |||||||
Webhooks | |||||||
Premium integrations Incl. Salesforce, Zendesk | |||||||
Human actions Incl. approvals, decisions |
Fast-growing companies save time with Relay

"Relay has completely transformed how we approach onboarding for new employees. In addition to reducing the time we spend on manual tasks by over 70%, Relay gives us the right tools to build positive interactions between employees, managers, and new hires—improving the onboarding experience for everyone."

"Relay is the only tool we’ve used that conforms to our processes, rather than having to adjust the process to conform to the tool. It truly is the only tool we’ve used that feels frictionless for human-in-the-loop workflows."

"Relay's integration between the App Store and Slack has helped us respond to reviews and feedback 10x faster, thereby improving our mobile app rating by a full point from 3.2 to 4.2 within 2 months."