Sales Demo Request Qualifier

Automatically evaluate and respond to demo requests based on prospect qualifications and company fit.
Created by
Relay.app logoRelay.app Team
Relay.app screenshot of: Sales Demo Request Qualifier

Steps in this workflow

1
Google Forms logo
New demo request received
2
Relay.app logo
Get the requestor's LinkedIn profile
3
Relay.app logo
Get contents from requestor's company website
4
OpenAI logo
Classify the lead with AI
5
Paths
A
Qualified
6
Gmail logo
Reply with scheduling link

Automate your sales team's demo request qualification process with AI-powered lead scoring. When a form response is submitted, the workflow collects the requester's LinkedIn profile and company website data.

An AI assistant analyzes this information to classify leads as qualified, unqualified, or requiring human review. Qualified leads automatically receive a Calendly link to schedule a demo, while unqualified leads get a polite decline message with self-serve resources. For uncertain cases, the workflow escalates to your team for human decision-making.

Click here to make copy of the example Google Form

1
Google Forms logo
New demo request received

Triggers when a new demo request form is submitted through Google Forms (example). This form collects essential information including the requestor's name, email, LinkedIn profile URL, and company website.

Relay.app screenshot of: New demo request received
2
Relay.app logo
Get the requestor's LinkedIn profile

Retrieves the requestor's LinkedIn profile data using the URL provided in the form submission. This step extracts professional details such as job title, company, experience, and other relevant information.

Relay.app screenshot of: Get the requestor's LinkedIn profile
3
Relay.app logo
Get contents from requestor's company website

Extracts text content from the requestor's company website URL submitted in the form. This provides additional context about the requestor's organization, such as company size, industry, and offerings.

Relay.app screenshot of: Get contents from requestor's company website
4
Classify the lead with AI

Uses AI to analyze the form response, LinkedIn profile, and company website to classify the lead. The AI categorizes the request as qualified, unqualified, or uncertain, and provides reasoning for the decision and a summary of the requestor's profile.

Prompt used
Your task is to classify demo requests for an AI automation platform. Our target customers are mid- and senior-level leaders at businesses with 50+ employees. Attached are: - the form response of a sales demo request - the requestor's LinkedIn profile - the requestor's company homepage Please classify this demo request as one of the following: - Qualified (send scheduling link) - Unqualified (politely decline) - Not sure (escalate to the team) Also give the reason for your decision and a summary of the requestor's profile
Relay.app screenshot of: Classify the lead with AI
5
Paths
AQualified
BUnqualified
CUnsure: escalate to team
This path will be taken when the rules below match.
Relay.app screenshot of: Qualified
Steps in Path A
6
Gmail logo
Reply with scheduling link

Sends an email with a Calendly scheduling link to qualified leads. The email is personalized with the requestor's name and invites them to book a demo at their convenience.

Relay.app screenshot of: Reply with scheduling link