How to automatically add subscribers in Mailchimp for new contact changes in HubSpot

Are you tired of manually adding subscribers to your Mailchimp list every time there is an update to your HubSpot contacts? It can be a real pain and consume much of your precious time. Not to mention, manual data entry can be error-prone and lead to mistakes, omissions, and inconsistencies. But don't worry, we've got you covered! With, you can automate this process and eliminate manual additions. Your subscriber list will evolve effortlessly with your contacts, ensuring that your Mailchimp list stays current with the latest HubSpot contact updates without any extra effort. With, your marketing efforts will always be up-to-date and ahead of your competitors, leading to timely and targeted communication. This guide will show you how to set up this integration in four easy steps so you can enjoy the benefits of automation immediately!
HubSpot logoMailchimp logo

Create your playbook

To begin coordinating between HubSpot and Mailchimp for your workflow, there are certain steps that you need to follow.

First, you must sign up for and visit your dashboard. Once there, click the "New playbook" button to create a new playbook.

Next, give a name to your playbook, such as "Add subscribers in Mailchimp for new contact changes in HubSpot," and select a relevant emoji (for example, 📄) that can help you to find it easily.


Set the HubSpot trigger as “Contact changed”

To activate your playbook actions before changing contacts in HubSpot, you need to add a trigger.

First, access your playbook and click on "Add trigger." From the HubSpot options, select the "Contact changed" trigger. Then, choose constantly changing fields, like "Phone number." This will enable your playbook to perform the required actions automatically when the contact changes.

If you haven't connected your HubSpot account with yet, a prompt will guide you through the connection process.


Add the “Add subscriber to list” in Mailchimp step

To integrate Mailchimp automation, you can instantly add subscribers to the list from new HubSpot contact changes.

To do this, select "Add step" and then locate the "Add subscriber to list" automation. Then, input all the relevant details such as Audience, Email address, Status, and Tags.

If you still need to connect your Mailchimp account to, you will be prompted to do so. Make sure to allow the necessary permissions for to add subscribers to the list through your Mailchimp account.


Activate your playbook

Activating your playbook is the last step. Once you turn it on, the playbook automatically adds subscribers in Mailchimp for new contact changes in HubSpot without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together.

Get started with

Sign up now and get started with your playbook today