Demo screenshot

Why people choose over Zapier

Zapier is a featureful automation tool. But if you’re looking to run high-volume automations at a reasonable price, automate human-in-the-loop workflows, and receive great customer support, Relay is the workflow automation tool for you.

How do and Zapier compare?

Relay has all the basic features you expect out of a no-code workflow automation tool–plus a few super useful extras. All in a beautifully designed, friendly user interface.

Demo screenshot is the next generation of workflow automation

With Relay, you can automate more than ever before. Beyond the workflow automation basics you expect from any great automation tool, Relay also makes it easy to bring AI and human judgement into any workflow. It’s designed for collaborative and dynamic use by your whole team. Plus, Relay's simple per-user pricing makes it a great way to automate to your heart’s content without a surprise bill.

Demo screenshot

What makes great

Transparent per-user pricing

We want you and your team to automate as much of your work as possible, and not need to come up with workarounds to reduce the number of tasks in a workflow. That’s why Relay offers a transparent pricing model with a straightforward monthly fee, making it more predictable and affordable than Zapier’s monthly fee plus usage-based pricing. Learn more at

Transparent per-user pricing
Capture more of your workflow with human-in-the-loop actions

Capture more of your workflow with human-in-the-loop actions

So many workflows can’t be 100% automated. You often need a teammate to make a decision, approve an action, or, importantly, review the output of AI. Whereas Zapier is optimized only for fully automated flows, Relay makes it easy to incorporate human action as a natural part of any workflow. Easily add human steps, review automations before they run, or manually select which path needs to be followed.

Built for team collaboration

With its collaborative playbook editing and multiplayer task assignment, Relay is designed to be used by teams. If you have a workflow that requires different teammates to take action every time it runs, you can use Roles to dynamically assign automations and tasks to the right person each time. Unlike Zapier’s focus on single-player use, Relay’s intent is to be a useful shared tool the whole team can contribute to and participate in.

Built for team collaboration
Great quality support from a team who cares

Great quality support from a team who cares

Our team thrives on customer feedback and requests. We strive to address issues as quickly as possible, listen to our customers, and prioritize what you need to get your work done. We’re available over chat and email and can offer timely support across multiple time zones.

Fast-growing companies save time with

Logo for company: Tavus

"Relay is the only tool we’ve used that conforms to our processes, rather than having to adjust the process to conform to the tool. It truly is the only tool we’ve used that feels frictionless for human-in-the-loop workflows."

Author picture (Hassaan Raza) Tavus
Hassaan Raza
Co-Founder & CEO
Logo for company: LumosLogo for company: MotionLogo for company: RampLogo for company: SkyflowLogo for company: TavusLogo for company: Warp

Frequently asked questions

  • Is Zapier ever a better choice?

    Zapier is a better fit for some use cases. Zapier is a featureful workflow automation tool that has been around for a long time. If you need an integration with a less commonly used app, Zapier may already have the one you need. If you need advanced features like interfaces and tables, we recommend you try out Zapier for your use case.

  • What’s the difference between Zapier Zaps and Relay Playbooks?

    Relay uses the term "Playbooks" to emphasize the strategic, step-by-step approach to automation, with a focus on ease of use and team collaboration. Zapier, on the other hand, uses "Zaps" to describe fully automated, often short flows. Either way, whether you're working with a Relay Playbook or a Zapier Zap, you're building a customized workflow designed to streamline and automate actions across apps.

  • Do you really not charge per automation?

    Yes, Relay's pricing is based on number of users, not operations. This model encourages you to automate as much as possible without worrying about additional costs. See more details at

  • What if Relay doesn’t have an integration I need?

    Just request it! We're constantly expanding our integrations based on customer feedback. Let us know what you need, and we'll prioritize accordingly.

Switch to The best Zapier alternative.

Start building your first playbook today.