How to create new Mailchimp subscribers from Typeform responses

Learn how to create a Relay playbook that automatically adds respondents from Typeform to your Mailchimp mailing list when a new response is submitted.
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Create your playbook

To automate this workflow, you'll create a Relay playbook that runs automatically every time a new response is submitted in Typeform.

Get started by signing up at and clicking "New playbook." Give your new playbook a unique name and emoji.


Add the Typeform trigger

Every playbook starts with a trigger. The trigger detects changes in your connected apps and runs your playbook in response.

Click "Add trigger" and select "Typeform - New response." Then, select the specific form you'd like to monitor for new responses. If this is your first time using a Typeform integration in Relay, you'll be prompted to connect your Typeform account.

Now, every time there is a new response in Typeform, your playbook will run automatically.


Add the Mailchimp Add subscriber to list automation

Now you can add subscribers directly to your Mailchimp list. Add a new step and select "Mailchimp - Add subscriber to list" from the list of Mailchimp automations.

Connect Mailchimp to Relay if you haven't already, then fill out details such as Audience and Email address. You can reference fields from Typeform to automatically pass along the right data.


Turn on the playbook

When your playbook setup is complete, it's time to activate it.

The playbook will now run on its own every time there's a new submission in Typeform. You also have the option to click "Check now" for an immediate manual run.

Try it for yourself in an interactive sandbox

Click around to try out the template right here. When you’re ready to build your own, click “Try it in Relay.”

Get started with Relay

Sign up now and get started with your playbook today