How to automatically update tags in Mailchimp for new Typeform entries

Relay.app is an automation tool that lets you automate actions across Mailchimp, Typeform, and many other apps. In this guide, we'll show you how to automatically run the “update member tags” action in Mailchimp for each new form response in Typeform using Relay.app.
Typeform logoTypeform > Mailchimp
Trigger
Last triggered
Typeform logoNew form response
Mailchimp logoUpdate member tags
1

Set the Typeform trigger as “New response”

Add the Typeform trigger to initiate your playbook's actions before submitting a form.

To do this, click "Add trigger" in your playbook and select the "New response" trigger from the Typeform options. Then, choose the specific form you want to work with (e.g., "Swag Orders"). This will allow your playbook to identify new form submissions and automatically perform the necessary actions.

If you still need to connect your Typeform account to Relay.app, a prompt will guide you through the connection process.

2

Add the “Update member tags” in Mailchimp step

Integrate the Mailchimp automation to update member tags from new Typeform responses instantly.

Select "Add step," then locate the "Update member tags" automation, and input the relevant details, such as audience, email address, tags you want to add, and tags you want to remove.

If you still need to connect your Mailchimp account to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to update tags through your Mailchimp account.

3

Activate your playbook

Activating your playbook is the last step in the process. Once you turn it on, it will automatically update Mailchimp member tags from Typeform responses without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together.

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