How to automatically update existing Mailchimp subscribers when new Typeform entries are created

Relay.app is an automation tool that lets you automate actions across Mailchimp, Typeform, and many other apps. In this guide, we'll show you how to automatically update subscriber status in Mailchimp for each new response in Typeform using Relay.app.
Typeform logoTypeform > Mailchimp
Trigger
Last triggered
Typeform logoNew response
Mailchimp logoUpdate subscriber status
1

Set the Typeform trigger as “New response”

Add the Typeform trigger to initiate your playbook's actions before submitting a form.

To do this, click "Add trigger" in your playbook and select the "New response" trigger from the Typeform options. Then, choose the specific form you want to work with (e.g., "Swag Orders"). This will allow your playbook to identify new form submissions and automatically perform the necessary actions.

If you still need to connect your Typeform account to Relay.app, a prompt will guide you through the connection process.

2

Add the “Update subscriber status” in Mailchimp step

Integrate the Mailchimp automation to update subscribers' status instantly.

Select "Add step," then locate the "Update subscriber status" automation, and input the relevant details, such as audience, email address, and status.

If you still need to connect your Mailchimp account to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to update the subscriber's status through your Mailchimp account.

3

Activate your playbook

Activating your playbook is the last step in the process. Once you turn it on, it will automatically update existing Mailchimp subscribers when new Typeform entries are created without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together.

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