How to create a contact in Apollo for new HubSpot messages

Relay.app is an automation tool that lets you automate actions across HubSpot, Apollo, and many other apps. In this guide, we'll show you how to automatically run the “create contact” action in Apollo for each message received in HubSpot using Relay.app.
HubSpot logoHubSpot > Apollo
Trigger
Last triggered
HubSpot logoMessage received
Apollo logoCreate contact
1

Set the HubSpot trigger as "Message received"

Every playbook starts with a trigger. The trigger detects changes in your connected apps and initiates your playbook's actions.

Click "Add trigger" and select "Message received" under HubSpot automation. Then, select the inbox. This will allow your playbook to automatically detect new message received in HubSpot and initiate necessary actions.

If this is your first time using a HubSpot integration in Relay.app, a prompt will guide you through the connection process.

2

Add the "Create contact" in Apollo automation

Integrate the Apollo automation into your playbook to ensure the prompt creation of a new contact for each message received in HubSpot.

Click the "Add step" button, then locate the "Create contact" automation for Apollo and input the mandatory and relevant details.

If your Apollo account isn't already connected to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to sync with your Apollo account.

3

Activate your Relay.app playbook

Activating your playbook is the final step to automate the creation of a new contact in Apollo. Once turned on, it will respond to a message received in HubSpot by creating a new contact in Apollo without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

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