How to automatically update your Pipedrive leads for newly added Airtable records

Relay.app is an automation tool that lets you automate actions across Pipedrive, Airtable, and many other apps. In this guide, we'll show you how to automatically update lead in Pipedrive for each record added in Airtable using Relay.app.
Airtable logoAirtable > Pipedrive
Trigger
Last triggered
Airtable logoRecord added
Pipedrive logoUpdate lead
1

Set the Airtable trigger as “Record created”

Add the Airtable trigger to initiate your playbook's actions before creating a record.

To do this, click "Add trigger" in your playbook. Choose the "Record created" trigger from the Airtable options. It will enable your playbook to automatically identify newly created records and trigger necessary actions.

If you have yet to connect your Airtable account to Relay, a prompt will guide you through the connection process.

2

Add the “Update lead” in Pipedrive

Integrate the Pipedrive automation into your playbook.

To add a step to your playbook, select "Add Step" and look for the "Get lead" automation. Then, choose the table you want to work with; for example, let's say you want to work with the "leads" table. Once you've chosen the table, you must select an identifier in the "Add filter" from your chosen table data to match the Pipedrive data. In this example, the identifier is "Title".

Afterward, add another step to your playbook by selecting "Update deal." Next, click on all the relevant fields that you want to update then fill it in (for example "Title").

If you still need to connect your Pipedrive account to Relay, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay to update leads through your Pipedrive account.

3

Activate your playbook

Activating your playbook is the last step to automate the updating of leads in Pipedrive for new Airtable records. Once you turn it on, the playbook automatically updates leads in Pipedrive for new Airtable records without manual intervention.

To activate your playbook, click the toggle button in the header. Before starting it, we recommend running a test to ensure all the steps work seamlessly together.

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