How to automatically create HubSpot form responses for new responses in Google Forms

Have you ever found it difficult to manage the responses you get from online forms and incorporate them into your marketing efforts? Having all this valuable information through Google Forms can be frustrating while struggling to connect it with your HubSpot records. 😩💻 The challenge is real – manual data entry, the risk of overlooking crucial details, and the constant hassle of juggling multiple platforms. Your marketing strategy deserves better! With Relay, you can easily set up a custom integration that automatically transfers all responses from your Google Forms to HubSpot, where they can be easily organized and analyzed. This enables you to save time and reduce the risk of errors that can occur from manual data entry. In this guide, we’ll show you how to set this integration up in four easy steps. Let's get started!
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Create your Relay playbook

To start coordinating between Google Forms and HubSpot for your workflow, you need to set up certain steps.

Firstly, sign up for Relay and visit your dashboard. Click the "New playbook" button to start creating a playbook.

Give your playbook a unique name like "Capture Google Forms responses into HubSpot," and select a relevant emoji (such as 📑) to help you find it easily.


Set the Google Forms trigger as “Form response submitted”

Add the Google Forms trigger to initiate your playbook's actions before submitting a form.

To do this, click "Add trigger" in your playbook and select the "Form response submitted" trigger from the Google Forms options. Then, choose the specific form you want to work with (e.g., "Contact Information"). This will allow your playbook to identify new form submissions and automatically perform the necessary actions.

If you still need to connect your Google Forms account to Relay, a prompt will guide you through the connection process.


Add the “Create form response” in HubSpot step

Integrate the HubSpot automation to instantly create form responses.

Select "Add step", then locate the "Create form response" automation, and input the relevant details, such as first name, last name, email, and phone number.

If you still need to connect your HubSpot account to Relay, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay to create form responses through your HubSpot account.


Activate your playbook

Activating your playbook is the final step. Once turned on, it will respond to capture Google Forms responses into HubSpot without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together.

Get started with

Sign up now and get started with your playbook today