How to automatically add labels to Gmail emails every time a new subscriber signs up in Mailchimp is an automation tool that lets you automate actions across Gmail, Mailchimp, and many other apps. In this guide, we'll show you how to automatically run the “add label to email” action in Gmail for each new subscriber in Mailchimp using
Mailchimp logoMailchimp > Gmail
Last triggered
Mailchimp logoNew subscriber
Gmail logoAdd label to email

Set the Mailchimp trigger as “New subscriber”

A playbook always starts with a trigger, which is responsible for detecting changes in your connected applications and responding accordingly.

Add the Mailchimp trigger to initiate your playbook's actions every time a new subscriber signs up. Click "Add trigger" in your playbook and choose "New subscriber" from the dropdown menu under Mailchimp.

If you still need to connect your Mailchimp account to yet, a prompt will guide you through the process.


Add the “Add label to email” step in Gmail

Integrate the Gmail automation into your playbook to ensure the prompt addition of labels to Gmail emails every time a new subscriber signs up in Mailchimp.

Click the "Add step" button, locate the “Add label to email” automation for Gmail, and input the mandatory and relevant details.

If your Gmail account still needs to be connected to, you will be prompted to complete that connection. Make sure to allow the necessary permissions for to sync with your Gmail account.


Activate your playbook

Activating your playbook is the last step in the process. Once you turn it on, it will automatically add a label to Gmail emails every time a new subscriber signs up in Mailchimp without requiring manual intervention.

To activate your playbook, click the toggle button at the header. Before activating, we recommend performing a test run of your playbook to ensure all the steps work seamlessly together.

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