How to automatically subscribe customers in MailChimp for labeled emails in Gmail

Relay.app is an automation tool that lets you automate actions across Gmail, Mailchimp, and many other apps. In this guide, we'll show you how to automatically add subscriber to list in Mailchimp for each label added in Gmail using Relay.app.
Gmail logoGmail > Mailchimp
Trigger
Last triggered
Gmail logoLabel added
Mailchimp logoAdd subscriber to list
1

Create your playbook and set the Gmail trigger as "Label added"

After creating your playbook, you can proceed to add your trigger. The trigger detects changes in your connected apps and responds to your playbook.

To setup this playbook, click "Add trigger" and then select "Label added" under Gmail. Then, select details like label name and whether to only trigger for the first email in a conversation. This will allow your playbook to automatically detect the new label added to a specific email in Gmail and initiate necessary actions.

If this is your first time using a Gmail integration in Relay.app, a prompt will guide you through the connection process.

2

Add the "Add subscriber to list" in Mailchimp automation

Integrate the Mailchimp automation into your playbook to ensure the prompt addition of a new subscriber in Mailchimp whenever a new email is labeled in Gmail.

Click the "Add step" button, then locate the "Add subscriber to list" automation for Mailchimp and input the mandatory and relevant details.

If your Mailchimp account isn't already connected to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to sync with your Mailchimp account.

3

Activate your Relay.app playbook

Activating your playbook is the final step to automate the addition of a new subscriber on Mailchimp. Once turned on, it will respond whenever an email is labeled in Gmail by adding a new subscriber on Mailchimp without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

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