How to add new Typeform responses as leads in Lemlist

Learn to create a Relay playbook that automatically adds respondents from Typeform as leads to a Lemlist campaign
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Create your playbook

To automate this workflow, you'll create a Relay playbook that runs automatically every time there is a new submission in Typeform.

Get started by signing up at and clicking "New playbook." Give your new playbook a unique name and emoji.


Add the Typeform trigger

Every playbook starts with a trigger. The trigger detects changes in your connected apps and runs your playbook in response.

Click "Add trigger" and select "New response" under Typeform. Then, select the specific form you want to monitor. If this is your first time using a Typeform integration in Relay, you'll be prompted to connect your Typeform account.

Now, every time there is a new submission in Typeform, your playbook will run automatically.


Add the Lemlist Add lead to campaign automation

Now you're ready to add new leads to a campaign in Lemlist. Add a new step and select "Add lead to campaign" from the list of Lemlist automations.

Connect Lemlist to Relay if you haven't already, then provide information such as the Campaign, Email, First name, and Last name. You can reference the relevant fields from Typeform to automatically include the correct information.


Turn on the playbook

When you are done with setting up the playbook, it's time to activate it.

The playbook will now run automatically whenever there is a new response in Typeform. You can also click "Check now" to do a manual check whenever you'd like.

Try it for yourself in an interactive sandbox

Click around to try out the template right here. When you’re ready to build your own, click “Try it in Relay.”

Get started with Relay

Sign up now and get started with your playbook today