How to add Google Forms submissions to a Lemlist campaign

Learn how to set up a Relay playbook that adds new signups from Google Forms to your Lemlist campaign automatically.
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Create your playbook

Your playbook is where you'll define the automation to connect Google Forms responses with your Lemlist campaign.

To begin, sign up for Relay and navigate to the dashboard. Look for the "New playbook" button to initiate the creation of your automation. This particular playbook will capture new submissions from a Google Form and add them directly to a designated Lemlist campaign.

Ensure you title your playbook something relevant like "Add Google Form Signups to Lemlist" and choose an emoji for a visual cue.


Add the Google Forms trigger

A trigger is what kicks off your playbook whenever a specified event occurs in one of your connected apps.

For this playbook, you'll use the "New form response" trigger from Google Forms to initiate the process whenever someone signs up on your waitlist form. This will ensure that each new form submission automatically triggers a playbook run.

To implement this, click "Add trigger" within your playbook editor, select the "New form response" trigger, and connect it to the waitlist form you've set up. If this is your first time integrating Google Forms, you might need to go through an authorization process to connect your account.


Add the Lemlist automation

In your playbook, steps represent the actions that are taken each time it's triggered. For automations, these steps are actions performed in third-party tools.

For the current playbook aimed at growing your Lemlist campaign, you will add an automation titled "Add lead to campaign" tailored for Lemlist.

To do this, click on "Add step" within your playbook and look for the Lemlist "Add lead to campaign" automation, then provide the required information. If you haven't connected Lemlist to Relay before, you will be asked to either sign in or authorize Relay to access your Lemlist account for the first time.


Turn on your playbook

Activating your playbook is the final step to put your automated workflow into action. As soon as it's turned on, new signups from your Google Forms waitlist will be added to your selected Lemlist campaign automatically.

To make your playbook live, simply click on the toggle switch located in the top section of the playbook interface. However, it is recommended to run a test first to ensure everything is set up correctly and functions as expected. Once you've confirmed that the test outcomes are satisfactory, you can confidently enable your playbook.

Try it for yourself in an interactive sandbox

Click around to try out the template right here. When you’re ready to build your own, click “Try it in Relay.”

Get started with Relay

Sign up now and get started with your playbook today