How to add bookings as subscribers in Mailchimp is an automation tool that lets you automate actions across Mailchimp,, and many other apps. In this guide, we'll show you how to use to automatically run the MailchimpAdd subscriber to list” action for each Cal.comNew booking” event. > Mailchimp
Last triggered logoNew booking
Mailchimp logoAdd subscriber to list

Add the trigger

Every playbook starts with a trigger. The trigger detects changes in your connected apps and runs your playbook in response.

Click "Add trigger" and select "New booking" under Then, select the event type you want to monitor. If this is your first time using a integration in Relay, you'll be prompted to connect your account.

Now, every time there's a new booking in, your playbook will be set into motion automatically.


Add the Mailchimp Add subscriber to list automation

Now you can add new subscribers to your Mailchimp list directly from your Relay playbook. Add a new step and select "Add subscriber to list" from the Mailchimp automations options.

If your Mailchimp account isn't already connected to Relay, you'll need to do that first. Once connected, provide the necessary information such as the audience and email address. Use the available data from to automatically fill in the relevant details.


Turn on the playbook

When you are done with the playbook, it's time to set it live.

The playbook will now operate on its own whenever there is a new booking in You also have the option to click "Check now" to initiate a manual run of the playbook at any moment you prefer.

What will you automate?

Sign up and get started with your first playbook today.
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