How to add a new lead in Pipedrive for a new email received in Gmail

Automate lead generation by adding new leads in Pipedrive for every email received in Gmail. simplifies this process seamlessly. With our integration, whenever a new email is received in Gmail, promptly adds a corresponding lead in Pipedrive. Stay organized and focused on nurturing leads with
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Create your playbook

Begin by setting up the steps that coordinate between Gmail and Pipedrive for your workflow.

First, sign up for and go to your dashboard. Click on the "New playbook" button to initiate the playbook creation process.

Name your playbook with a unique title like "Save new Gmail contacts to Pipedrive" and select a relevant emoji, such as 📝, to easily identify it.


Set the Gmail trigger as "Email received"

Every playbook starts with a trigger. The trigger detects changes in your connected apps and initiates your playbook's actions.

Click "Add trigger" and select "Email received" under Gmail automation. Then, select the necessary details. This will allow your playbook to automatically detect new emails received in Gmail and initiate necessary actions.

If this is your first time using a Gmail integration in, a prompt will guide you through the connection process.


Add the "Get or add lead for person" in Pipedrive automation

Integrate the Pipedrive automation into your playbook to ensure the prompt addition of a new lead for the person for each specific email received in Gmail.

Click the "Add step" button, then locate the "Get or add lead for person" automation for Pipedrive and input the mandatory and relevant details.

If your Pipedrive account isn't already connected to, you will be prompted to complete that connection. Make sure to allow the necessary permissions for to sync with your Pipedrive account.


Activate your playbook

Activating your playbook is the final step to automate the addition of a new lead for the person in Pipedrive. Once turned on, it will respond to new emails received in Gmail by adding the sender as a new lead in Pipedrive without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

Get started with

Sign up now and get started with your playbook today