Monthly LinkedIn Competitive Analysis

Automatically monitor and analyze competitor LinkedIn activity on a recurring schedule
Created by
Relay.app logoRelay.app Team
Relay.app screenshot of: Monthly LinkedIn Competitive Analysis

Steps in this workflow

1
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Trigger
2
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Create list of competitors
3
repeat
Loop over a list
4
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Get LinkedIn person posts
5
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Analyze LinkedIn Posts
6
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Send email to yourself

Monitor your competitors' LinkedIn presence automatically by analyzing their latest posts and content engagement. Here's how it works:

  • The workflow runs on a monthly schedule that you configure
  • It checks each competitor's LinkedIn profile for their latest posts
  • AI analyzes the posts to identify company priorities and engagement patterns
  • You receive detailed email reports for each competitor with insights about their content strategy
1
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Trigger

Triggers the workflow to run automatically on a schedule you define. Configure this to run monthly or at whatever interval works best for your competitive monitoring needs.

Relay.app screenshot of: Trigger
2
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Create list of competitors

Creates a table where you define your list of competitors to monitor. For each competitor, you'll need to provide their name and LinkedIn profile URL.

Relay.app screenshot of: Create list of competitors
3
repeat
Loop over a list

Loops through each competitor in your list and runs the analysis steps for each one. The analyses run in parallel to save time when monitoring multiple competitors.

Relay.app screenshot of: Loop over a list
Iterator steps
4
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Get LinkedIn person posts

Retrieves the latest posts from the competitor's LinkedIn profile. The workflow fetches up to 5 recent posts to provide a good sample of their recent activity.

Relay.app screenshot of: Get LinkedIn person posts
5
Analyze LinkedIn Posts

Uses AI to analyze the competitor's LinkedIn posts and generate insights. The analysis covers company priorities, content themes, and identifies which posts are getting the most engagement.

Prompt used
Given a set of LinkedIn posts from the founder/CEO of one of our competitors, please write a nicely formatted rich text report. It should cover what the company priorities are, what that person is talking about on LinkedIn, and which of their content is getting the most engagement. Use emoji and line breaks for readability.
Relay.app screenshot of: Analyze LinkedIn Posts
6
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Send email to yourself

Sends you an email with the competitive analysis report for each competitor. The email includes a formatted report with insights about that competitor's LinkedIn strategy and content performance.

Relay.app screenshot of: Send email to yourself