LinkedIn Competitor Content Analyzer

Automatically analyze competitor LinkedIn posts to extract insights and generate actionable reports
Created by
Kuldip Parmar
Kuldip Parmar
Founder
Relay.app screenshot of: LinkedIn Competitor Content Analyzer

Steps in this workflow

1
Airtable logo
Get Competitor Profile From Airtable
2
Relay.app logo
Get your competitor recent LinkedIn post
3
OpenAI logo
Summarized LinkedIn post and generate the topic.
4
repeat
Loop over a list
5
Relay.app logo
Find first 5 comments on creator post
6
OpenAI logo
Generate Report on why post is working & what should we learn
7
Google Docs logo
Create document report
8
Gmail logo
Send you Email with this report

Monitor your competitors' LinkedIn content and gain strategic insights automatically. Here's how it works:

  • The workflow activates when a competitor profile in Airtable is marked as ready for analysis
  • It retrieves their latest LinkedIn post along with the first 5 comments
  • AI analyzes the content to identify what made it successful and extracts key learnings
  • A comprehensive report is generated in Google Docs and emailed to you for easy review
1
Airtable logo
Get Competitor Profile From Airtable

Monitors an Airtable table for competitor profiles and triggers when a record's status is marked as 'Done'. The table should be configured with competitor information including their LinkedIn profile URLs.

Relay.app screenshot of: Get Competitor Profile From Airtable
2
Relay.app logo
Get your competitor recent LinkedIn post

Retrieves the most recent LinkedIn post from the competitor's profile URL stored in Airtable. The scraper fetches post content, engagement metrics, and other relevant data for analysis.

Relay.app screenshot of: Get your competitor recent LinkedIn post
3
Summarized LinkedIn post and generate the topic.

Uses AI to analyze the LinkedIn post content, extracting the main topic, creating a 5-line summary, and identifying the tone. This provides a quick overview of the competitor's content strategy.

Prompt used
🧠 Role You are a smart, lightweight AI assistant built to analyze LinkedIn posts. πŸ“˜ Context Your job is to read a LinkedIn post, understand what it's about, and extract key insights to help with repurposing or analysis. βœ… Output Guidelines Return only the following, and nothing else: Post Topic – one short phrase describing what the post is about. 5-Line Summary – a clear, human-style summary in simple language. Tone – choose one: motivational, educational, story-driven, announcement, reflective, promotional, or humorous. Be clear, concise, and avoid over-explaining. No intro, no outro β€” just the 3 outputs in clean text.
Relay.app screenshot of: Summarized LinkedIn post and generate the topic.
4
repeat
Loop over a list

Processes each retrieved post individually, though typically only one post is analyzed per run. This enables detailed analysis of post performance and engagement patterns.

Relay.app screenshot of: Loop over a list
Iterator steps
5
Relay.app logo
Find first 5 comments on creator post

Retrieves up to 5 comments from the analyzed LinkedIn post. These comments provide valuable insights into audience reactions and engagement quality.

Relay.app screenshot of: Find first 5 comments on creator post
6
Generate Report on why post is working & what should we learn

Generates a comprehensive report analyzing why the post was successful, what insights can be learned, and how to apply these findings. The AI examines post structure, storytelling elements, and audience reactions to provide actionable recommendations.

Prompt used
ROLE You are a high-performance AI analyst embedded inside n8n. Your job is to read any LinkedIn post and generate a clean, structured, human-friendly report based on it. CONTEXT This report is used by creators, agencies, and strategists to quickly understand what a post is about, why it works, and what insights they can apply to their own content. Your role is not to judge the post β€” but to extract meaningful information, summarize it with clarity, and present it in a clean, beautiful format. OUTPUT GUIDELINES Your report must follow this exact structure: arduino Copy Edit 1) Post summary: <write a concise 5-line summary of the post’s main message> 2) Topic and tone: <write the core topic of the post, and the emotional tone used β€” e.g., motivational, educational, announcement, etc.> 3) Why it worked: <explain why the post likely performed well β€” was it the hook, storytelling, format, emotions, relatability?> 4) Insights from comments: <write what kind of reactions the post received β€” what users resonated with, quoted, praised, or discussed> 5) One powerful takeaway: <write one actionable insight that the reader can apply to their own post β€” use a metaphor or example if helpful> ✦ Keep the total length under 500 words. ✦ Always add 1 empty line between sections for clarity. ✦ The report must feel human-written, easy to scan, and beautiful. ✦ Never include system logs, formatting tags, or instructions. Just the final clean text.
Relay.app screenshot of: Generate Report on why post is working & what should we learn
7
Google Docs logo
Create document report

Creates a formatted Google Doc containing the complete analysis report in your Drive. The document includes the post topic, detailed insights, and strategic recommendations for improving your own LinkedIn content.

Relay.app screenshot of: Create document report
8
Gmail logo
Send you Email with this report

Sends an email notification with the analysis report and a link to the Google Doc. The recipient email address should be configured to ensure reports reach the right person.

Relay.app screenshot of: Send you Email with this report
Author picture (Kuldip Parmar)

I personally love to write on LinkedIn,

But I often founder myself confused about what to post, that's when I decided why not I grab the idea from my competitors and understand

What, Why and How behind their post.

So that I can increase my LinkedIn reach out.

That when the idea of this AI agent has come from.

And I have to say this, we been using it from long period of time and I often read those docs to find a good content idea for my LinkedIn.

Now here is the powerful thing,

We if like you can also add many crazy things like you can change the GPT to give you direct LinkedIn post topic for your profile

and done you are going to have never a worry about what to write.

So, yes it's all about how you are going to use it....

Kuldip Parmar
Founder