How to sync new Mailchimp subscribers to Google contacts is an automation tool that lets you automate actions across Mailchimp, Google Contacts, and many other apps. In this guide, we'll show you how to automatically run the “get or create contact” action in Google Contacts for each new subscriber in Mailchimp using
Mailchimp logoMailchimp > Google Contacts
Last triggered
Mailchimp logoNew subscriber
Google Contacts logoGet or create contact

Create your playbook and set the Mailchimp trigger as "New subscriber"

After creating your playbook, you can proceed to add your trigger. The trigger detects changes in your connected apps and responds to your playbook.

To setup this playbook, click "Add trigger" and then select "New subscriber" under Mailchimp. Then, select the Audience. This will allow your playbook to automatically detect each new subscriber on Mailchimp and initiate necessary actions.

If this is your first time using a Mailchimp integration in, a prompt will guide you through the connection process.


Add the "Get or create contact" in Google Contacts automation

Integrate the Google Contacts automation into your playbook to ensure the prompt creation of a new contact for each new Mailchimp subscriber.

Click the "Add step" button, then locate the "Get or create contact" automation for Google Contacts and input the mandatory and relevant details.

If your Google Contacts account isn't already connected to, you will be prompted to complete that connection. Make sure to allow the necessary permissions for to sync with your Google Contacts account.


Activate your playbook

Activating your playbook is the final step to automate the creation of a new contact in Google Contacts. Once turned on, it will respond whenever a new subscriber is added in Mailchimp list by creating a new contact for the subscribers in Google Contacts without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

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