How to subscribe new Square customers to your Mailchimp list is an automation tool that lets you automate actions across Mailchimp, Square, and many other apps. In this guide, we'll show you how to automatically run the “add subscriber to list” action in Mailchimp for each customer added in Square using
Square logoSquare > Mailchimp
Last triggered
Square logoCustomer added
Mailchimp logoAdd subscriber to list

Create your playbook and set the Square trigger as "New customer added"

After creating your playbook, you can proceed to add your trigger. The trigger detects changes in your connected apps and responds to your playbook.

To setup this playbook, click "Add trigger" and then select "New customer added" under Square. This will allow your playbook to automatically detect the new customer added in Square and initiate necessary actions.

If this is your first time using a Square integration in, a prompt will guide you through the connection process.


Add the "Add subscriber to list" in Mailchimp automation

Integrate the Mailchimp automation into your playbook to ensure the prompt addition of a new subscriber in Mailchimp when a new customer is added in Square.

Click the "Add step" button, then locate the "Add subscriber to list" automation for Mailchimp and input the mandatory and relevant details.

If your Mailchimp account isn't already connected to, you will be prompted to complete that connection. Make sure to allow the necessary permissions for to sync with your Mailchimp account.


Activate your playbook

Activating your playbook is the final step to automate the addition of a new subscriber on Mailchimp. Once turned on, it will respond to each new customer added in Square by adding a new subscriber on Mailchimp without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

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