How to create person records in Attio for new Webflow form submissions

Relay.app is an automation tool that lets you automate actions across Attio, Webflow, and many other apps. In this guide, we'll show you how to automatically run the “create or update record” action in Attio for each new form submission in Webflow using Relay.app.
Webflow logoWebflow > Attio
Trigger
Last triggered
Webflow logoNew form submission
Attio logoCreate or update record
1

Add the Webflow trigger

Every playbook starts with a trigger. The trigger detects changes in your connected apps and runs your playbook in response.

Click "Add trigger" and select "Webflow - New form submission". Then, select the specific form you want to monitor. If this is your first time using a Webflow integration in Relay, you'll be prompted to connect your Webflow account.

Now, every time a form is submitted in Webflow, your playbook will run automatically.

2

Add the Attio Create or update record automation

Now you can enrich your Attio database with submissions from Webflow. Add a new step and select "Create or update record" from the list of Attio automations.

Connect Attio to Relay if you haven't already, then fill out the necessary details such as Object, Matching attribute, and Attributes. You can reference fields from the Webflow form submissions to automatically pass along the appropriate data.

3

Turn on the playbook

When you are done setting up the playbook, it's time to activate it.

The playbook will now operate automatically every time a new form is submitted in Webflow. You also have the option to click "Check now" to initiate a manual check at any time.

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