How to create person records in Attio for new Webflow form submissions

Discover how to create a Relay playbook that captures new form submissions from Webflow and creates person records in Attio with the submitter's name and email.
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Create your playbook

To automate this workflow, you'll create a Relay playbook that runs automatically every time there's a new form submission in Webflow.

Get started by signing up at and clicking "New playbook." Give your new playbook a unique name and emoji.


Add the Webflow trigger

Every playbook starts with a trigger. The trigger detects changes in your connected apps and runs your playbook in response.

Click "Add trigger" and select "Webflow - New form submission". Then, select the specific form you want to monitor. If this is your first time using a Webflow integration in Relay, you'll be prompted to connect your Webflow account.

Now, every time a form is submitted in Webflow, your playbook will run automatically.


Add the Attio Create or update record automation

Now you can enrich your Attio database with submissions from Webflow. Add a new step and select "Create or update record" from the list of Attio automations.

Connect Attio to Relay if you haven't already, then fill out the necessary details such as Object, Matching attribute, and Attributes. You can reference fields from the Webflow form submissions to automatically pass along the appropriate data.


Turn on the playbook

When you are done setting up the playbook, it's time to activate it.

The playbook will now operate automatically every time a new form is submitted in Webflow. You also have the option to click "Check now" to initiate a manual check at any time.

Try it for yourself in an interactive sandbox

Click around to try out the template right here. When you’re ready to build your own, click “Try it in Relay.”

Get started with Relay

Sign up now and get started with your playbook today