How to create a new record in Salesforce for a newly created customer in Paddle

Relay.app is an automation tool that lets you automate actions across Paddle, Salesforce, and many other apps. In this guide, we'll show you how to use Relay.app to automatically run the SalesforceCreate record” action for each PaddleCustomer created” event.
Paddle logoPaddle > Salesforce
Trigger
Last triggered
Paddle logoCustomer created
Salesforce logoCreate record
1

Create your playbook and set the Paddle trigger as "Customer created"

After creating your playbook, you can proceed to add your trigger. The trigger detects changes in your connected apps and responds to your playbook.

To setup this playbook, click "Add trigger" and then select "Customer created" under Paddle. Then, select the necessary details. This will allow your playbook to automatically detect the newly created customer on Paddle and initiate necessary actions.

If this is your first time using a Paddle integration in Relay.app, a prompt will guide you through the connection process.

2

Add the "Create record" in Salesforce automation

Integrate the Salesforce automation into your playbook to ensure the prompt creation of a new record in Salesforce when a new customer has been created on Paddle

Click the "Add step" button, then locate the "Create record" automation for Salesforce and input the mandatory and relevant details.

If your Salesforce account isn't already connected to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to sync with your Salesforce account.

3

Activate your Relay.app playbook

Activating your playbook is the final step to automate the creation of a new record in Salesforce. Once turned on, it will respond to when a new customer has been created on Paddle by creating a new record on Salesforce without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

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