How to create a new customer in Paddle for a newly added record in Salesforce

Relay.app is an automation tool that lets you automate actions across Paddle, Salesforce, and many other apps. In this guide, we'll show you how to use Relay.app to automatically run the PaddleGet or create customer” action for each SalesforceRecord added” event.
Salesforce logoSalesforce > Paddle
Trigger
Last triggered
Salesforce logoRecord added
Paddle logoGet or create customer
1

Create your playbook and set the Salesforce trigger as "New record added"

After creating your playbook, you can proceed to add your trigger. The trigger detects changes in your connected apps and responds to your playbook.

To setup this playbook, click "Add trigger" and then select "New record added" under Salesforce. Then, select an object. This will allow your playbook to automatically detect the newly added record in Salesforce and initiate necessary actions.

If this is your first time using a Salesforce integration in Relay.app, a prompt will guide you through the connection process.

2

Add the "Get or create customer" in Paddle automation

Integrate the Paddle automation into your playbook to ensure the prompt creation of a new customer in Paddle when a new record has been added on Salesforce.

Click the "Add step" button, then locate the "Get or create customer" automation for Paddle and input the mandatory and relevant details.

If your Paddle account isn't already connected to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to sync with your Paddle account.

3

Activate your Relay.app playbook

Activating your playbook is the final step to automate the creation of a new customer in Paddle. Once turned on, it will respond to each newly added record in Salesforce by creating a new customer on Paddle without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

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