How to create a new HubSpot company from new Trello boards

Looking to effortlessly create company records in HubSpot for your new Trello boards? When a new board is created in Trello, promptly generates a corresponding company entry in HubSpot. This ensures that your CRM is always up-to-date with your project activities, saving you time and helping you stay organized in managing your company data.
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Create your playbook

Begin by setting up the steps that coordinate between Trello and HubSpot for your workflow.

First, sign up for and go to your dashboard. Click on the "New playbook" button to initiate the playbook creation process.

Name your playbook with a unique title like "Sync Trello boards with HubSpot company" and select a relevant emoji, such as 📝, to easily identify it.


Set the Trello trigger as "New board added"

Every playbook starts with a trigger. The trigger detects changes in your connected apps and initiates your playbook's actions.

Click "Add trigger" and select "New board added" under Trello automation. Then, select the necessary details. This will allow your playbook to automatically detect new boards added in Trello and initiate necessary actions.

If this is your first time using a Trello integration in, a prompt will guide you through the connection process.


Add the "Create company" in HubSpot automation

Integrate the HubSpot automation into your playbook to ensure the prompt creation of a new company for each board added in Trello.

Click the "Add step" button, then locate the "Create company" automation for HubSpot and input the mandatory and relevant details.

If your HubSpot account isn't already connected to, you will be prompted to complete that connection. Make sure to allow the necessary permissions for to sync with your HubSpot account.


Activate your playbook

Activating your playbook is the final step to automate the creation of a new company in HubSpot. Once turned on, it will respond to a new board added in Trello by creating a new company in HubSpot without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

Get started with

Sign up now and get started with your playbook today