How to automatically add a new lead in Pipedrive for new contacts created in Apollo

Relay.app is an automation tool that lets you automate actions across Pipedrive, Apollo, and many other apps. In this guide, we'll show you how to automatically get or add lead for person in Pipedrive for each contact created in Apollo using Relay.app.
Apollo logoApollo > Pipedrive
Trigger
Last triggered
Apollo logoContact created
Pipedrive logoGet or add lead for person
1

Set the Apollo trigger as "Contact created"

Every playbook starts with a trigger. The trigger detects changes in your connected apps and runs your playbook in response.

Click "Add trigger" and select "Contact created" under Apollo. Then, select the required fields. This will allow your playbook to automatically detect the new contact created in Apollo and initiate necessary actions.

If this is your first time using a Apollo integration in Relay.app, a prompt will guide you through the connection process.

2

Add the "Get or add lead for person" in Pipedrive automation

Integrate the Pipedrive automation into your playbook to ensure the prompt addition of a new lead for each new contact created in Apollo.

Click the "Add step" button, then locate the "Get or add lead for person" automation for Pipedrive and input the mandatory and relevant details.

If your Pipedrive account isn't already connected to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to sync with your Pipedrive account.

3

Activate your Relay.app playbook

Activating your playbook is the final step to automate the addition of a new lead in PIpedrive. Once turned on, it will respond to a new contact created in Apollo by adding the new contact as lead in Pipedrive without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

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