How to add the new MailChimp subscriber to Paddle as a new customer is an automation tool that lets you automate actions across Mailchimp, Paddle, and many other apps. In this guide, we'll show you how to use to automatically run the PaddleGet or create customer” action for each MailchimpNew subscriber” event.
Mailchimp logoMailchimp > Paddle
Last triggered
Mailchimp logoNew subscriber
Paddle logoGet or create customer

Set the MailChimp trigger as "New subscriber"

Every playbook starts with a trigger. The trigger detects changes in your connected apps and runs your playbook in response.

Click "Add trigger" and select "New subscriber" under MailChimp. This will allow your playbook to automatically detect the newly added subscriber in MailChimp and initiate necessary actions.

If this is your first time using a MailChimp integration in, a prompt will guide you through the connection process.


Add the "Get or create customer" in Paddle automation

Integrate the Paddle automation into your playbook to ensure the prompt creation of a new customer in Paddle whenever a new subscriber is added on MailChimp.

Click the "Add step" button, then locate the "Get or create customer'' automation for Paddle and input the mandatory and relevant details.

If your Paddle account isn't already connected to, you will be prompted to complete that connection. Make sure to allow the necessary permissions for to sync with your Paddle account.


Activate your playbook

Activating your playbook is the final step to automate the creation of a new customer in Paddle. Once turned on, it will respond to newly added subscribers in MailChimp by creating a new customer in Paddle without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

What will you automate?

Sign up and get started with your first playbook today.
Background image