How to add new Webflow form submissions to a Lemlist campaign

Learn how to configure a Relay playbook to automatically add new leads from Webflow form submissions to a Lemlist email campaign
Webflow logoLemlist logo

Create your playbook

Your playbook is the blueprint for automating the workflow between Webflow and Lemlist.

To get started, sign up for Relay and open your dashboard. Here, click on the "New playbook" button to get started. When prompted, input a clear name like "Webflow to Lemlist Lead Automation" and choose a recognizable emoji to ensure your playbook is easy to find.


Add the Webflow trigger

A trigger is the event that kickstarts your workflow between Webflow and Lemlist.

For this guide, the Webflow trigger 'New form submission' will be used to automatically initiate new runs in your playbook whenever a form is submitted on your site.

To set this up, click on 'Add trigger' within your playbook and choose the 'New form submission' trigger from the Webflow options. Follow the prompts to configure the trigger and, if required, connect your Webflow account to enable this functionality.


Add the Lemlist automation

In your playbook, you will configure automations that perform tasks within external tools.

For this workflow, you will need to add the 'Add Lead to Campaign' automation in Lemlist. To do this, select the 'Add step' button in your playbook, proceed to the 'Automations' section, and search for the 'Add Lead to Campaign' automation under Lemlist. Provide the necessary details to configure the automation. If you haven't connected your Lemlist account before, follow the steps to establish the connection when prompted.


Turn on your playbook

Activating your playbook is the final step to enable the automatic flow of leads from Webflow form submissions into your Lemlist campaign.

You'll find the toggle switch in the playbook's header. Click on it to turn your playbook on. It's recommended to use the testing feature before activation, to ensure everything operates smoothly and as planned. Once your playbook is live, it will automatically create new runs whenever a new form submission is detected in Webflow.

Try it for yourself in an interactive sandbox

Click around to try out the template right here. When you’re ready to build your own, click “Try it in Relay.”

Get started with Relay

Sign up now and get started with your playbook today