LinkedIn engagement tracker

Track and analyze your LinkedIn post engagement metrics automatically.
Created by
Relay.app logoRelay.app Team
Relay.app screenshot of: LinkedIn engagement tracker
Relay.app screenshot of: LinkedIn engagement trackerRelay.app screenshot of: LinkedIn engagement tracker

Steps in this workflow

1
Relay.app logo
Trigger
2
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Get LinkedIn posts
3
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Iterator
4
Google Sheets logo
Find row(s)
Row Found
Row Not Found
Path rules
6
Google Sheets logo
Update row
9
Google Sheets logo
Find spreadsheet(s)
10
OpenAI logo
Analyze all posts
11
Slack logo
Send message

If you post content on LinkedIn, you should definitely check out this AI workflow to track and improve your performance.

Here's how it works:
- It runs every 2 weeks and pulls updated stats on your last 50 LinkedIn posts
- It will keep a running spreadsheet up to date with both basic information about the post (e.g. topic, day of week, time of day) and the post performance (comments and reactions).
- It will then send you an analysis of any patterns it observes in your high performing posts.

1
Relay.app logo
Trigger
Relay.app screenshot of: Trigger

Activates the workflow automatically every month on the 27th at 8:00 AM. This scheduled trigger ensures regular collection and analysis of LinkedIn performance data without manual intervention.

2
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Get LinkedIn posts
Relay.app screenshot of: Step 2: Get LinkedIn posts

Retrieves LinkedIn posts from the specified profile URL. Only the most recent post is collected during each run, providing fresh data for analysis.

3
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Iterator
Relay.app screenshot of: Iterator

Creates a loop to process each LinkedIn post individually. This ensures each post gets proper tracking and analysis through the subsequent steps.

4
Google Sheets logo
Find row(s)
Relay.app screenshot of: Step 4: Find row(s)

Searches the Google Sheet for an existing entry matching the current LinkedIn post URL. This check determines whether to update an existing record or create a new one in later steps.

Paths
Row Found
Row Not Found
This path will be taken when the rules below match.
Relay.app screenshot of: Path: Row Found
Paths make it super easy to create complex, multi-outcome workflows.
Documentation
6
Google Sheets logo
Update row
Relay.app screenshot of: Step 6: Update row

Updates engagement metrics for posts that already exist in the spreadsheet. Comments and reactions are refreshed with the latest values from LinkedIn.

9
Google Sheets logo
Find spreadsheet(s)
Relay.app screenshot of: Step 9: Find spreadsheet(s)

Locates the LinkedIn Performance Tracker spreadsheet to prepare for analysis. This ensures the AI has access to the complete dataset of tracked posts.

10
OpenAI logo
Analyze all posts
Relay.app screenshot of: Step 10: Analyze all posts

Analyzes all tracked posts to identify patterns in performance based on day of week, time of day, and content. The AI creates a formatted report with insights about what factors contribute to higher engagement.

Prompt used
Please review this set of LinkedIn posts and write a concise summary of any observations you have about what makes posts perform particularly well in terms of comments and reactions. Look at day of week, time of day, and post content. Please format the report nicely with emoji and line breaks.
11
Slack logo
Send message
Relay.app screenshot of: Step 11: Send message

Sends the performance analysis report to the designated Slack channel. Team members receive regular insights about LinkedIn posting strategies without having to review the raw data.