How to automatically create a new customer in Paddle from a new message received in Front

In this guide, we'll delve into how to seamlessly integrate Front and Paddle to automate customer creation. With's integration between Front and Paddle, you can effortlessly generate new customers in Paddle from incoming messages in Front. This integration streamlines your customer management process, ensuring that new inquiries or contacts received in Front are automatically added to your Paddle customer database. Whenever a new message is received in Front, swiftly creates a corresponding customer entry in Paddle, enabling you to centralize customer information and streamline your communication channels. Let's explore how to set up this integration and enhance your customer management workflow with
Front logoFront > Paddle
Last triggered
Front logoMessage received
Paddle logoGet or create customer

Set the Front trigger as "Message received"

Every playbook starts with a trigger. The trigger detects changes in your connected apps and runs your playbook in response.

Click "Add trigger" and select "Message received" under Front. This will allow your playbook to automatically detect every received message in Front and initiate necessary actions.

If this is your first time using a Front integration in, a prompt will guide you through the connection process.


Add the "Get or create customer" in Paddle automation

Integrate the Paddle automation into your playbook to ensure the prompt creation of a new customer in Paddle when there's a newly received message in Front.

Click the "Add step" button, then locate the "Get or create customer" automation for Paddle and input the mandatory and relevant details.

If your Paddle account isn't already connected to, you will be prompted to complete that connection. Make sure to allow the necessary permissions for to sync with your Paddle account.


Activate your playbook

Activating your playbook is the final step to automate the creation of a new customer in Paddle. Once turned on, it will respond to newly received messages in Front by creating a new customer in Paddle without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

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