How to automatically add new Mailchimp subscribers to Airtable

Learn how to set up a Relay playbook to automatically create records in Airtable when new subscribers join your Mailchimp list
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Create your playbook

To automate this workflow, you'll create a Relay playbook that activates automatically each time a new subscriber is added to your Mailchimp list.

Get started by signing up at and clicking "New playbook." Give your new playbook a unique name and emoji.


Add the Mailchimp trigger

Every playbook starts with a trigger. The trigger detects changes in your connected apps and runs your playbook in response.

Click "Add trigger" and select "New subscriber" under Mailchimp. Then, select the specific audience you want to monitor. If this is your first time using a Mailchimp integration in Relay, you'll be prompted to connect your Mailchimp account.

Now, whenever a new subscriber joins your Mailchimp list, your playbook will activate automatically.


Add the Airtable Add record automation

Now you can set up the action to add a new record in Airtable. Add a new step and select "Add record" from the list of Airtable automations.

Connect Airtable to Relay if you haven't already, then fill out the necessary details like Table and Fields. You can reference fields from Mailchimp to automatically pass along the relevant data.


Turn on the playbook

When you have finished setting up the playbook, it's time to switch it on.

The playbook will now operate automatically whenever a new subscriber is added to your Mailchimp list. You also have the option to click "Check now" and manually initiate the workflow whenever you wish.

Get started with Relay

Sign up now and get started with your playbook today