How to create new MailChimp subscriber tags for every new record added in AirTable

Relay.app is an automation tool that lets you automate actions across Mailchimp, Airtable, and many other apps. In this guide, we'll show you how to use Relay.app to automatically run the MailchimpGet or create tag” action for each AirtableRecord added” event.
Airtable logoAirtable > Mailchimp
Trigger
Last triggered
Airtable logoRecord added
Mailchimp logoGet or create tag
1

Add the AirTable "Record created" trigger

Every playbook starts with a trigger. The trigger detects changes in your connected apps and runs your playbook in response.

Click "Add trigger" and select "Record created" under AirTable. Then, select the table. This trigger will automatically detect all the new records created in AirTable to create a tag for the subscriber in MailChimp.

If this is your first time using AirTable integration in Relay, you'll be prompted to connect your AirTable account.

2

Add the MailChimp "Get or create tag" automation

Integrate the MailChimp automation into your playbook to ensure the prompt creation of a new tag for the subscriber in MailChimp for every new record in AirTable. Add a new step and select "Get or create tag" from the list of MailChimp automations.

Connect MailChimp to Relay if you haven't already, then fill out the mandatory and relevant details. You can reference fields from AirTable to automatically pass along the right data.

3

Turn on the playbook

Activating your playbook is the final step to automate creating of new tag for MailChimp subscriber for every new record created in AirTable. Once turned on, it will respond to new record created in AirTable by creating new tag for MailChimp subscriber without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

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