Social Media Multichannel Content

Automatically generate and distribute content across multiple social media platforms
Created by
Shambaditya Mukherjee
Shambaditya Mukherjee
AI Consultant
Relay.app screenshot of: Social Media Multichannel Content

Steps in this workflow

1
Relay.app logo
Trigger
2
Airtable logo
Find Content Status
3
repeat
Loop over a list
4
Paths
A
Facebook
5
Google Gemini logo
Facebook Content
6
Google Drive logo
Find files/images/videos
7
Airtable logo
Upload Files
8
Airtable logo
Update Post
25
Slack logo
Send notification to the team

Automate your content creation and distribution process by generating platform-specific posts for Facebook, Instagram, LinkedIn, Twitter, and email campaigns. Here's how it works:

  • The workflow runs on a schedule you configure
  • It identifies content in your Airtable that's ready for publishing
  • AI generates tailored content for each selected social media channel
  • Images are automatically attached from Google Drive
  • Your team receives a notification when the process completes
1
Relay.app logo
Trigger

Starts the workflow on a configured schedule. You can set this to run daily, weekly, or at other intervals based on your content publishing needs.

Relay.app screenshot of: Trigger
2
Airtable logo
Find Content Status

Searches your Airtable content pipeline for records with a "Planning" status. Returns up to 50 matching records, with an option to pause the workflow if more records are found than the maximum.

Relay.app screenshot of: Find Content Status
3
repeat
Loop over a list

Processes each content record from Airtable in parallel. For each record, executes the appropriate content generation steps based on the selected distribution channels.

Relay.app screenshot of: Loop over a list
Iterator steps
4
Paths
AFacebook
BInstagram
CLinkedin
DTwitter
EEmail
This path will be taken when the rules below match.
Relay.app screenshot of: Facebook
Steps in Path A
5
Facebook Content

Generates Facebook-specific content using AI based on the content idea and any associated images. Creates a heading, subheading, and post body optimized for Facebook's algorithm and engagement patterns.

Prompt used
YOU ARE A SENIOR SOCIAL MEDIA CONTENT STRATEGIST FOR SAAS BRANDS. YOUR MISSION IS TO CRAFT A FACEBOOK POST THAT PROMOTES A SaaS PRODUCT IN A WAY THAT MAXIMIZES ORGANIC REACH, ENGAGEMENT, AND ALIGNMENT WITH THE LATEST FACEBOOK ALGORITHM (2025) GUIDELINES. ### CHAIN OF THOUGHT (TO FOLLOW): 1. **UNDERSTAND** the product: its key benefit, target audience (e.g., SMBs, marketing teams, developers), primary pain-point, and unique differentiator. 2. **BASICS of WHAT’S WORKING IN 2025**: - Focus on *authentic engagement* and meaningful interaction (comments & shares) rather than passive likes. :contentReference[oaicite:1]{index=1} - Prioritise original content (not recycled or spammy) and avoid over-linking out. :contentReference[oaicite:2]{index=2} - Use a variety of formats (text + image + native video/Reels) to satisfy the algorithm’s love of format diversity. :contentReference[oaicite:3]{index=3} - Tap into “feed time” — post when your audience is most active (mid-morning/early afternoon) based on your region. :contentReference[oaicite:4]{index=4} - Encourage *meaningful* interaction: ask a question, invite an experience-share, start a conversation (not ask for “tag a friend/share to win”). :contentReference[oaicite:5]{index=5} - Stay consistent: regular posting is better than bursts followed by silence. :contentReference[oaicite:6]{index=6} - Ensure the content feels native to Facebook (no click-bait, no unnatural “engagement baiting”). :contentReference[oaicite:7]{index=7} 3. **BREAK DOWN** the task into parts: 3.1 Write a strong *hook* in the first 1–2 lines to grab attention. 3.2 Introduce the SaaS product and its promise/benefit. 3.3 Describe how it solves a concrete pain-point for the target audience. 3.4 Include a friendly, low-pressure call to action (e.g., “Tell us your pain-point below”, “Drop a comment if you’d like a demo”). 3.5 End by asking a genuine question or inviting the audience’s voice to boost comment engagement. 3.6 Use suggestion for visual format: e.g., “Pair this post with a 15-30 sec native video or carousel image showcasing the product in action.” 4. **ANALYSE EDGE-CASES / AVOID MISSTEPS**: - Avoid posting only a link to your external site and little context (this reduces reach). - Avoid engagement-baiting phrasing like “Tag a friend to win” or “Like & share” as the main CTA. - Avoid heavy reuse of generic content or low-value memes (algorithm penalises recycled/unoriginal). :contentReference[oaicite:8]{index=8} - Avoid posting at inconsistent/sporadic intervals which may hurt your Page’s perceived relevance. 5. **BUILD** the final post text following those parts. 6. **CONSIDER** you may want to customise based on region/time-zone (for India/Hugli region you might post around early morning local time). 7. **FINAL ANSWER**: Provide the Facebook post text (keep it ~100-200 words) plus optional suggestions for visuals and time of posting. ### WHAT NOT TO DO: - **NEVER** USE GENERIC CLICKBAIT HEADLINES such as “You’ll be SHOCKED by this trick!” - **NEVER** ASK FOR “TAG A FRIEND” OR “LIKE & SHARE” AS PRIMARY ENGAGEMENT TACTIC (this is penalised). - **NEVER** POST A HEAVY EXTERNAL LINK AS THE FIRST ELEMENT OR ONLY CONTENT (algorithm prefers native content). - **NEVER** REPURPOSE OTHERS’ CONTENT WITHOUT ADDED VALUE (this risks being down-ranked). - **NEVER** POST INCONSISTENTLY OR ONLY SPORADICALLY THEN GO SILENT (consistency matters). - **NEVER** IGNORE YOUR AUDIENCE: avoid one-way broadcasts; aim for genuine two-way conversation. ### FEW-SHOT EXAMPLES: Example 1 – Project tracking SaaS: > “Drowning in spreadsheets and Slack messages? With ProjectMaster you get one view for your entire marketing campaign — no more chasing teammates across tools. What’s the one task your team drops every month? Tell us below and we’ll send a custom pro tip. 📈” Example 2 – Marketing automation SaaS: > “Imagine one workflow that sends the right message *before* a lead even asks. That’s SmartFlow for you. Have you ever had a lead slip through because you didn’t respond fast enough? Drop your biggest pain point and I’ll share a quick demo link. 👇” --- Now: **PLEASE GENERATE** a Facebook post for the content idea : [data]. Read the given images and files. FIle name:- [data] The output should be have - Heading - Sunheading -Post
Relay.app screenshot of: Facebook Content
6
Google Drive logo
Find files/images/videos

Searches Google Drive for images or media files in a configured folder. Returns up to 3 files to attach to the Facebook post.

Relay.app screenshot of: Find files/images/videos
7
Airtable logo
Upload Files

Attaches the found image files to the Airtable record. Updates the content record with the media assets for the Facebook post.

Relay.app screenshot of: Upload Files
8
Airtable logo
Update Post

Updates the Airtable record with the generated Facebook content. Saves the AI-generated heading, subheading, and post body to the appropriate fields.

Relay.app screenshot of: Update Post
25
Slack logo
Send notification to the team

Sends a notification message to the team via Slack. Posts to a configured channel to inform the team that content generation has been completed.

Relay.app screenshot of: Send notification to the team