Every morning used to start the same way, 45+ minutes scanning dozens of AI news sources, desperately trying to separate signal from noise. As an agency owner, staying ahead of AI developments wasn't optional—our clients needed us to be the experts. But I was hemorrhaging time on articles that ultimately didn't move the needle.
I'd bookmark things "to read later" that never got read. Miss critical updates buried in my feed. And worst of all, I couldn't quickly tell clients why a new development actually mattered to their business.
Building this workflow changed everything. Now I wake up to one focused email with genuinely relevant stories—each one scored and filtered through three questions: "So what?" (Does this change how AI works?), "Who cares?" (Which industries are affected?), and "What now?" (What action should we take?).
Those 45 minutes became 5. But here's what really matters: I went from reactive scrolling to proactive strategy. Now I'm the first to reach out when something impacts a client's industry. We've won three new projects this quarter specifically because we surfaced timely AI insights they hadn't seen anywhere else.
The workflow saves time and helps us keep up with industry awareness. My team actually looks forward to the morning brief instead of dreading the news avalanche. Best part? It's completely customizable to whatever matters to your business.









