First Touch Personalizer

Generate personalized recruiting outreach messages for candidates across multiple channels
Created by
Travis McBurney
Travis McBurney
Founder of The McBurney Group
Relay.app screenshot of: First Touch Personalizer

Steps in this workflow

1
Relay.app logo
Trigger
2
Relay.app logo
Generate Personalized Messages
3
Notion logo
Outreach Messages Database
4
Gmail logo
Send email

Craft compelling, personalized outreach messages for recruiting candidates by providing their background information and job details. Here's how it works:

  • Input candidate details including their current role, company, and background along with the job requirements
  • AI generates three tailored message variations: LinkedIn InMail, email, and casual text
  • All messages are automatically saved to your Notion database for tracking
  • You'll receive an email with all the generated messages ready to send
1
Relay.app logo
Trigger

Manually trigger the workflow by filling out a form with candidate information, job details, and recruiter information. The form includes fields for candidate background, job requirements, company selling points, and urgency level.

Relay.app screenshot of: Trigger
2
Generate Personalized Messages

Uses AI to generate three personalized outreach message variations based on the candidate's background and job requirements. Creates a professional LinkedIn InMail, detailed email with subject line, and brief casual text message, each tailored to connect the candidate's experience with the role.

Prompt used
You are an expert recruiter who writes highly personalized, effective outreach messages that get responses. Generate personalized outreach messages for this candidate: CANDIDATE INFO: Name: {{1.candidate_name}} Current Role: {{1.candidate_current_role}} Company: {{1.candidate_company}} Background: {{1.candidate_background}} ROLE INFO: Position: {{1.job_title}} Key Requirements: {{1.job_key_requirements}} Company: {{1.company_name}} Selling Points: {{1.company_selling_points}} Recruiter: {{1.recruiter_name}} Generate 3 different message variations: 1. LINKEDIN INMAIL (150-200 words) - Professional but warm tone - Lead with specific accomplishment from their background - Connect their experience to role requirements - Clear value proposition - Soft call to action 2. EMAIL (200-250 words) - Slightly more detailed - Include subject line - Mention mutual interests or connections if apparent - Explain why they're a fit - Clear next step 3. CASUAL/TEXT (50-75 words) - Brief and direct - Personalized hook - Quick value prop - Easy response CRITICAL RULES: - Reference specific details from their background - Show you understand their work - Connect their experience to the role - Be genuine, not salesy - No generic recruiting language - Make it feel like you wrote it specifically for them Return as JSON: { "candidate_name": "name", "personalization_hook": "The specific detail from their background you're leading with", "linkedin_inmail": { "message": "full message text" }, "email": { "subject": "subject line", "body": "email body text" }, "casual_text": { "message": "short message text" }, "connection_points": ["list", "of", "3-5", "points", "connecting their background to role"], "follow_up_suggestions": "2-3 sentence guidance on follow-up strategy" } ``` **Outputs:** - candidate_name - personalization_hook - linkedin_inmail (Object) - email (Object) - casual_text (Object) - connection_points (List) - follow_up_suggestions
Relay.app screenshot of: Generate Personalized Messages
3
Notion logo
Outreach Messages Database

Automatically saves all generated messages and candidate information to a Notion database. The database entry includes the personalization hook, all message variations, connection points, and follow-up suggestions for easy reference and tracking.

Relay.app screenshot of: Outreach Messages Database
4
Gmail logo
Send email

Sends an email notification containing all the generated personalized messages in a formatted layout. The email includes the personalization hook, connection points, and all three message variations ready for the recruiter to use.

Relay.app screenshot of: Send email