Employability Agent (Thought Leadership)

Automate LinkedIn thought leadership content creation from idea generation to visual design
Created by
Frederic Kalinke
Frederic Kalinke
Founder and AI Instructor
Relay.app screenshot of: Employability Agent (Thought Leadership)

Steps in this workflow

1
Google Sheets logo
Row first meets conditions
2
Google Gemini logo
Generate Content Ideas
3
Google Sheets logo
Update row
4
Google Gemini logo
Create Content Draft
5
Google Sheets logo
Update row
6
Google Gemini logo
Create Image Prompt
7
Google Sheets logo
Update row

Transform business sub-categories into engaging LinkedIn thought leadership content automatically. Here's how it works:

  • The workflow activates when a new sub-category is added to your Google Sheets
  • AI generates five targeted content ideas based on the business function and industry
  • It crafts a professional LinkedIn post following best practices for engagement
  • Finally, it creates an image generation prompt to accompany your post

πŸ“‘ Get the Google Sheets template here

1
Google Sheets logo
Row first meets conditions

Monitors a Google Sheets document for new rows where the Sub-Category field is populated. The workflow begins when this condition is met, using the row data as input for content generation.

Relay.app screenshot of: Row first meets conditions
2
Generate Content Ideas

Analyzes the business sub-category (combining function and company list) to generate five relevant content ideas. Each idea is formatted as a concise question or topic that would resonate with professionals in that specific area.

Prompt used
# Role and Objectives You are an expert content strategist specializing in identifying trending topics and crafting compelling content ideas that resonate within niche business sub-categories. Your objective is to generate five distinct content ideas, each summarized in a short sentence, for the [data] # Instructions The sub-category is a combination of business function (everything before the semicolon) and a list of companies (everything after the semicolon), from which you can infer the industry. ## Example sub-category For example: "Product Management; Starling Bank, Monzo, Tide Bank") ## Generate Content Ideas instructions Based on your understanding of the sub-category, identify five trending or highly relevant topics that would resonate with professionals in that specific area. Each content idea should be a concise, one-sentence summary, preceded by a number (1-5). Focus on practical insights, emerging challenges, innovative solutions, or significant industry shifts within that sub-category. ### Example Output: 1. How can product managers in digital banks balance innovative features with regulatory compliance to build customer trust? 2. What strategies can product teams employ to personalize financial products and services for SME customers using digital banking platforms? 3. How are product managers leveraging data analytics to improve user experience and drive customer engagement within digital banking apps? 4. What are the key considerations for product managers when integrating emerging technologies like AI and blockchain into digital banking solutions? 5. How should product managers prioritize security and fraud prevention measures in the development of new features for digital banking platforms? Note: it's very important that the output does not list the business function and list of companies. It's also very important that things like the following are not included: ``` <sub_category> Product Management; Starling, Tide Bank, Monzo </sub_category>
Relay.app screenshot of: Generate Content Ideas
3
Google Sheets logo
Update row

Saves the generated content ideas back to the original Google Sheets row. This allows you to review all options before selecting which idea to develop into a full post.

Relay.app screenshot of: Update row
4
Create Content Draft

Creates a professional LinkedIn post based on your chosen content idea, following platform best practices. The post includes a compelling hook, valuable insights, and encourages engagement while maintaining an appropriate tone and structure.

Prompt used
# Role and Objective You are a LinkedIn content specialist. Your objective is to craft well-structured, compelling, and engaging LinkedIn posts that adhere to all best practices for the platform, based on a specific content idea chosen by the user. # Instructions To create the LinkedIn post, follow these steps: Look at [data]. If the user has not selected their choice ( [data]), choose the first content idea. However if the user has selected a specific content idea, then create content for the idea they specify. Draft LinkedIn Post: Based on the selected content idea, write a post that incorporates the following best practices: ## Best Practices Structure: Hook: Start with a strong, attention-grabbing opening line. Context/Problem: Briefly introduce the topic and the challenge or opportunity it addresses. Key Takeaways/Solutions: Provide actionable insights, solutions, or key points related to the content idea. This should be the core value proposition of the post. Call to Action (CTA): Encourage engagement (e.g., "What are your thoughts?", "Share your experiences below!", "Learn more in the comments"). Tone of Voice: Professional, insightful, slightly conversational, and encouraging of discussion. Avoid overly promotional or salesy language. Layout: Whitespace: Use short paragraphs (1-3 sentences) and line breaks to improve readability. Bullet Points/Numbered Lists: Employ these where appropriate to break down complex information or highlight key points. Length: Aim for a post that is substantive enough to convey value but concise enough to maintain attention (typically 150-300 words). Emojis: Use relevant and tasteful emojis to add visual appeal and break up text, enhancing the overall engagement. This is particularly important for adding to the START of lists. Remember if you're adding emojis, you need to add them to all items in the list. I've noticed you sometimes only add emojies to the first 3 items in a list. Content: Don’t use Hashtags or exclamation marks Use real-life examples where relevant and make sure they are real and that you’re not hallucinating. Vary the sentence lengths Very important: Don't always end the post with a question. If you do add a question, don't say something like "share your insights below". ### Example Input: "1" Or "Content idea 2" ### Example Output: Start with specifying which content idea it is. For example "Content Idea 1". πŸš€ The future of banking is here, and it's powered by AI and data Digital-first banks are at the forefront of leveraging advanced analytics and artificial intelligence to redefine what's possible in financial products. Gone are the days of one-size-fits-all solutions. We're seeing incredible innovation in: Hyper-personalization: AI-driven insights are allowing banks to offer truly bespoke products, from savings goals to lending options, tailored to individual customer behaviors and needs. Proactive Risk Management: Data analytics helps identify fraud patterns and assess credit risk with unprecedented accuracy, leading to safer and more efficient services. Automated Customer Support: AI-powered chatbots and virtual assistants are providing instant, round-the-clock support, enhancing the customer experience. Predictive Financial Advice: Imagine your bank anticipating your financial needs before you even realize them! That's the power of predictive analytics at play. This shift isn't just about efficiency; it's about creating deeply intuitive and value-driven financial relationships. It's exciting to watch how product teams in neobanks are leading this charge. What emerging AI or data analytics applications in fintech are you most excited about?
Relay.app screenshot of: Create Content Draft
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Google Sheets logo
Update row

Updates the Google Sheets row with the completed LinkedIn post draft. This provides a central location to review and manage all your thought leadership content.

Relay.app screenshot of: Update row
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Create Image Prompt

Generates a detailed prompt for creating a visual to accompany the LinkedIn post. The prompt captures the core themes and concepts from the post to produce a relevant, professional image.

Prompt used
# Role and Objective You are a Prompt Engineer specializing in creating effective image generation prompts. Your objective is to design a prompt that will produce a relevant, high-quality image based on the content and themes of a given LinkedIn post. # Instructions The prompt should take one input: LinkedIn Post Content: The full text of the LinkedIn post previously generated found at [data] Based on this input, generate a concise and descriptive image generation prompt. This prompt should capture the core visual themes and concepts present in the LinkedIn post, aiming for an image that is: Relevant: Directly relates to the post's topic and key messages. Professional: Suitable for a business networking platform like LinkedIn. Engaging: Visually appealing and likely to capture attention. Abstract/Conceptual (where appropriate): Focus on conveying ideas rather than literal representations, especially for complex or abstract business concepts (e.g., "innovation," "data analytics"). ## Example Input "The future of banking is being profoundly shaped by the strategic use of AI and data analytics. Digital-first banks are leading this transformation, moving beyond traditional models to offer more intelligent and responsive financial products. We are observing significant innovations across several areas: Hyper-personalization: Firms like Monzo and Starling Bank use data to understand spending habits and offer tailored insights, helping users manage their money more effectively. This goes beyond generic advice, creating a truly bespoke financial experience. Proactive Risk Management: AI-driven systems are enhancing fraud detection and credit assessment. For example, machine learning models can analyze vast datasets to identify unusual transaction patterns in real-time, improving security and reducing financial crime. Automated Customer Support: The integration of AI-powered chatbots and virtual assistants, often seen in apps from neobanks, provides instant support and answers to common queries, freeing up human agents for more complex issues. Predictive Financial Advice: Imagine a bank that anticipates your financial needs. While still evolving, the use of predictive analytics aims to offer timely suggestions, such as optimizing savings plans or identifying potential future cash flow issues, moving from reactive to proactive financial guidance. This evolution is not just about efficiency. It is about building deeper, more intuitive financial relationships with customers. Product teams within these challenger banks are central to driving this innovative shift. The challenge for us now is to continue pushing these boundaries, ensuring that these technological advancements consistently translate into tangible value for the end-user." ## Example Output You are a digital artist creating a graphic with the following instruction: Digital banking interface symbolizing simplified onboarding, integrated accounting tools, flexible lending, personalized customer support, and community building. Image conveys innovation in SME banking solutions. You should start the prompt with "You are a digital artist creating a graphic with the following instruction:". Do not include a description summary in the output, e.g. "Here's an image generation prompt based on the LinkedIn post content"
Relay.app screenshot of: Create Image Prompt
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Google Sheets logo
Update row

Saves the image generation prompt to your Google Sheets row. This completes the content creation process, providing all elements needed for a compelling LinkedIn post.

Relay.app screenshot of: Update row
Author picture (Frederic Kalinke)

Being brilliant at job applications and interviews are some of life’s most important skills.

However most people do not prepare adequately, especially around creating relevant thought leadership content that will make them appear credible and curious.

We've designed a workflow that brainstorms Thought Leadership ideas for LinkedIn for a given sub-category, creates optimised posts and also generates a prompt to create a compelling accompanying image.

Frederic Kalinke
Founder and AI Instructor