Dynamic Audience Segmentation
Utilize Relay.app to enhance ConvertKit's powerful email automation by dynamically tagging subscribers on different actions. When subscribers sign up through a form, purchase a product, or show interest in specific content, Relay.app can automatically add appropriate tags, segmenting your audience for targeted campaigns. Relay.app allows for updates to subscriber details or tags when behavioral triggers are activated, keeping your lists refined and your marketing relevant.
Automated Content Personalization
Create a more personalized email experience by using Relay.app’s AI assistance to draft tailored content. When a new tag is created in ConvertKit, or a subscriber is added to a new sequence, Relay.app can trigger the generation of customized email content that resonates with the subscriber’s interests. Review and refine AI-generated suggestions with a human touch before sending, ensuring each message is on-brand and authentic.
Engagement-Driven Workflows
Boost subscriber engagement with intelligent workflows triggered by specific actions. If a subscriber joins a sequence or is added to a tag in ConvertKit, Relay.app can kick off a chain of tailored automations—like scheduling a follow-up sequence, updating CRM records, or initiating customer support tickets. Relay.app keeps your team in the loop with approval steps and review processes to ensure that the human aspect of your campaigns remains at the forefront.
Smooth Subscriber Onboarding
Make the most of every new subscriber with Relay.app's automatic onboarding sequences. When a new subscriber is added to ConvertKit, Relay.app can trigger a welcoming sequence, assign them to forms, or add them to specific educational email sequences. This smooth, triggered onboarding can be tailored further with the aid of AI-generated suggestions for content or follow-up actions, inviting human oversight at critical junctures of the automation.
Proactive Unsubscriber Management
Manage unsubscribes proactively by automating follow-up actions with Relay.app whenever a subscriber opts out in ConvertKit. Whether it's updating their status across platforms, triggering a feedback survey, or removing them from future sequences and tags, Relay.app ensures that your subscriber lists are always current, and valuable feedback is captured to inform future marketing strategies.
