How to automatically update Google Sheets when a Pipedrive deal is lost

Relay.app is an automation tool that lets you automate actions across Pipedrive, Google Sheets, and many other apps. In this guide, we'll show you how to automatically run the “update row” action in Google Sheets for each deal lost in Pipedrive using Relay.app.
Pipedrive logoPipedrive > Google Sheets
Trigger
Last triggered
Pipedrive logoDeal lost
Google Sheets logoUpdate row
1

Create your playbook and set the Pipedrive trigger as "Deal lost"

After creating your playbook, you can proceed to add your trigger. The trigger detects changes in your connected apps and responds to your playbook.

To setup this playbook, click "Add trigger" and then select "Deal lost" under Pipedrive. This will allow your playbook to automatically detect the deals that won in Pipedrive and initiate necessary actions.

If this is your first time using a Pipedrive integration in Relay.app, a prompt will guide you through the connection process.

2

Add the "Find row" & "Update row" in Google Sheets automation

Integrate the Google Sheets automation into your playbook to ensure the row is promptly updated in spreadsheet whenever a deal is lost in Pipedrive.

Click the "Add step" button, then locate the "Find row" to identify which record in spreadsheet needs to be updated. Then, select "Update row" automation for Google Sheets and input the mandatory and relevant details.

If your Google Sheets account isn't already connected to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to sync with your Google Sheets account.

3

Activate your Relay.app playbook

Activating your playbook is the final step to automate updating the specific row in Google Sheets.. Once turned on, it will respond when a deal is lost in Pipedrive by updating the specific row in Google Sheets without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

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