How to create a new record on Salesforce for a new subscriber on Mailchimp is an automation tool that lets you automate actions across Mailchimp, Salesforce, and many other apps. In this guide, we'll show you how to use to automatically run the SalesforceCreate record” action for each MailchimpNew subscriber” event.
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Mailchimp logoNew subscriber
Salesforce logoCreate record

Create your playbook and set the Mailchimp trigger as "New subscriber"

After creating your playbook, you can proceed to add your trigger. The trigger detects changes in your connected apps and responds to your playbook.

To set up this playbook, click "Add trigger" and then select "New subscriber" under Mailchimp. Then, select details like their audience. This will allow your playbook to automatically detect the new subscriber on Mailchimp and initiate necessary actions.

If this is your first time using a Mailchimp integration in, a prompt will guide you through the connection process.


Add the "Create record" in Salesforce automation

Integrate the Salesforce automation into your playbook to ensure the prompt creation of a new record in Salesforce for a new subscriber on Mailchimp.

Click the "Add step" button, then locate the "Create record" automation for Salesforce and input the mandatory and relevant details.

If your Salesforce account isn't already connected to, you will be prompted to complete that connection. Make sure to allow the necessary permissions for to sync with your Salesforce account.


Activate your playbook

Activating your playbook is the final step to automate the creation of a new record in Salesforce. Once turned on, it will respond to new subscriber on Mailchimp by creating a new record in Salesforce without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

What will you automate?

Sign up and get started with your first playbook today.
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