How to create a new record in Salesforce for a newly submitted form on HubSpot

Relay.app is an automation tool that lets you automate actions across HubSpot, Salesforce, and many other apps. In this guide, we'll show you how to automatically run the “create record” action in Salesforce for each form submission received in HubSpot using Relay.app.
HubSpot logoHubSpot > Salesforce
Trigger
Last triggered
HubSpot logoForm submission received
Salesforce logoCreate record
1

Create your playbook and set the HubSpot trigger as "Form submission received"

After creating your playbook, you can proceed to add your trigger. The trigger detects changes in your connected apps and responds to your playbook.

To setup this playbook, click "Add trigger" and then select "Form submission received" under HubSpot. Then, select the form of interest. This will allow your playbook to automatically detect the newly submitted form in HubSpot and initiate necessary actions.

If this is your first time using a HubSpot integration in Relay.app, a prompt will guide you through the connection process.

2

Add the "Create record" in Salesforce automation

Integrate the Salesforce automation into your playbook to ensure the prompt creation of a new record in Salesforce for a newly submitted form on HubSpot.

Click the "Add step" button, then locate the "Create record" automation for Salesforce and input the mandatory and relevant details.

If your Salesforce account isn't already connected to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to sync with your Salesforce account.

3

Activate your Relay.app playbook

Activating your playbook is the final step to automate the creation of a new record in Salesforce. Once turned on, it will respond to each newly submitted form in HubSpot by creating a new record on Salesforce without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

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