How to create a new contact in Brevo for a new subscriber on Mailchimp

Relay.app is an automation tool that lets you automate actions across Mailchimp, Brevo, and many other apps. In this guide, we'll show you how to automatically run the “update or create contact” action in Brevo for each new subscriber in Mailchimp using Relay.app.
Mailchimp logoMailchimp > Brevo
Trigger
Last triggered
Mailchimp logoNew subscriber
Brevo logoUpdate or create contact
1

Create your playbook and set the Mailchimp trigger as "New subscriber"

After creating your playbook, you can proceed to add your trigger. The trigger detects changes in your connected apps and responds to your playbook.

To setup this playbook, click "Add trigger" and then select "New subscriber" under Mailchimp. Then, select the Audience. This will allow your playbook to automatically detect each new subscriber on Mailchimp and initiate necessary actions.

If this is your first time using a Mailchimp integration in Relay.app, a prompt will guide you through the connection process.

2

Add the "Update or create contact" in Brevo automation

Integrate the Brevo automation into your playbook to ensure the prompt creation of a new contact in Brevo for a new subscriber on Mailchimp.

Click the "Add step" button, then locate the "Update or create contact" automation for Brevo and input the mandatory and relevant details.

If your Brevo account isn't already connected to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to sync with your Brevo account.

3

Activate your Relay.app playbook

Activating your playbook is the final step to automate the creation of a new contact in Brevo. Once turned on, it will respond to each new subscriber on Mailchimp by creating a new contact on Brevo without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

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