AI Engine Optimization

Analyze how Relay.app appears in AI search results and generate monthly reports
Created by
Relay.app logoRelay.app Team
Relay.app screenshot of: AI Engine Optimization

Steps in this workflow

1
Relay.app logo
Trigger
2
Relay.app logo
Create table of constants
3
repeat
Loop over a list
4
Relay.app logo
Ask Question with ChatGPT
5
Relay.app logo
Ask Question with Perplexity
6
Relay.app logo
Write with AI
7
Google Docs logo
Create document
8
Slack logo
Send message

Monitor and improve how Relay.app appears in AI-generated answers by automatically querying multiple AI engines and analyzing their responses. Here's how it works:

  • The workflow runs automatically on a monthly schedule
  • It sends a set of predefined questions to both ChatGPT and Perplexity
  • An AI analyst reviews all the responses and creates recommendations for improving visibility
  • The final report is saved as a Google Doc and shared via Slack
1
Relay.app logo
Trigger

Triggers the workflow on a configured schedule, which can be set to run monthly or at other intervals. The recurrence pattern determines when the analysis process begins automatically.

Relay.app screenshot of: Trigger
2
Relay.app logo
Create table of constants

Creates a table containing the questions to be asked to AI engines. Users can define multiple questions related to how their product appears in AI-generated responses.

Relay.app screenshot of: Create table of constants
3
repeat
Loop over a list

Runs the following steps for each question in the table. This allows parallel processing of multiple questions across different AI platforms.

Relay.app screenshot of: Loop over a list
Iterator steps
4
Ask Question with ChatGPT

Submits each question to ChatGPT to see how it responds. The AI's answer will be analyzed to understand how Relay.app is mentioned or referenced.

Prompt used
[data]
Relay.app screenshot of: Ask Question with ChatGPT
5
Ask Question with Perplexity

Submits the same question to Perplexity to compare responses across AI platforms. This provides a broader view of how different AI engines handle queries about Relay.app.

Prompt used
[data]
Relay.app screenshot of: Ask Question with Perplexity
6
Write with AI

Analyzes all collected AI responses and generates a comprehensive report with recommendations. The AI analyst examines how Relay.app appears in answers and suggests improvements for better visibility in AI search results.

Prompt used
You are an AI engine optimization analyst, and your goal is to help Relay.app appear in the answers to relevant questions in LLMs like ChatGPT. Please review the set of questions, answers, and citations, and write a detailed report that covers how Relay.app is appearing (or not) in answers and makes recommendations for each key question of how Relay.app can be more likely to appear. Take into account the pages we already have published on our website and blog. - For clarity, split it into one section for each question with an executive summary at the top - Please format the report nicely as a Google Document with headers, emojis, etc.
Relay.app screenshot of: Write with AI
7
Google Docs logo
Create document

Creates a Google Document containing the formatted analysis report. The document is saved to a configured folder and includes all findings and recommendations from the AI analysis.

Relay.app screenshot of: Create document
8
Slack logo
Send message

Posts a message to a configured Slack channel with a link to the completed report. This notifies the team that the monthly AI engine optimization analysis is ready for review.

Relay.app screenshot of: Send message