How to create a new contact in Brevo for a newly added row on Google Sheets

Relay.app is an automation tool that lets you automate actions across Brevo, Google Sheets, and many other apps. In this guide, we'll show you how to automatically run the “update or create contact” action in Brevo for each row added in Google Sheets using Relay.app.
Google Sheets logoGoogle Sheets > Brevo
Trigger
Last triggered
Google Sheets logoRow added
Brevo logoUpdate or create contact
1

Create your playbook and set the Google Sheets trigger as "New row added"

After creating your playbook, you can proceed to add your trigger. The trigger detects changes in your connected apps and responds to your playbook.

To setup this playbook, click "Add trigger" and then select "New row added" under Google Sheets. Then, select details like the sheet name. This will allow your playbook to automatically detect the newly added row in Google Sheets and initiate necessary actions.

If this is your first time using a Google Sheets integration in Relay.app, a prompt will guide you through the connection process.

2

Add the "Update or create contact" in Brevo automation

Integrate the Brevo automation into your playbook to ensure the prompt creation of a new contact in Brevo when a new row has been added on Google Sheets.

Click the "Add step" button, then locate the "Update or create contact" automation for Brevo and input the mandatory and relevant details.

If your Brevo account isn't already connected to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to sync with your Brevo account.

3

Activate your Relay.app playbook

Activating your playbook is the final step to automate the creation of a new contact in Brevo. Once turned on, it will respond to each newly added row in Google Sheets by creating a new contact in Brevo without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

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