How to create a new contact in Brevo for a newly added record in Airtable

Relay.app is an automation tool that lets you automate actions across Brevo, Airtable, and many other apps. In this guide, we'll show you how to use Relay.app to automatically run the BrevoUpdate or create contact” action for each AirtableRecord added” event.
Airtable logoAirtable > Brevo
Trigger
Last triggered
Airtable logoRecord added
Brevo logoUpdate or create contact
1

Create your playbook and set the Airtable trigger as "New record added"

After creating your playbook, you can proceed to add your trigger. The trigger detects changes in your connected apps and responds to your playbook.

To set up this playbook, click "Add trigger" and then select "New record added" under Airtable. Then, select details like the table. This will allow your playbook to automatically detect the newly added record in Airtable and initiate necessary actions.

If this is your first time using an Airtable integration in Relay.app, a prompt will guide you through the connection process.

2

Add the "Update or create contact" in Brevo automation

Integrate the Brevo automation into your playbook to ensure the prompt creation of a new contact in Brevo when a new record has been added on Airtable.

Click the "Add step" button, then locate the "Update or create contact" automation for Brevo and input the mandatory and relevant details.

If your Brevo account isn't already connected to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to sync with your Brevo account.

3

Activate your Relay.app playbook

Activating your playbook is the final step to automate the creation of a new contact in Brevo. Once turned on, it will respond to each newly added record in Airtable by creating a new contact on Brevo without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

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