How to automatically create Pipedrive leads from new form submissions in Google Forms

Relay.app is an automation tool that lets you automate actions across Pipedrive, Google Forms, and many other apps. In this guide, we'll show you how to automatically get or add lead for person in Pipedrive for each form response submitted in Google Forms using Relay.app.
Google Forms logoGoogle Forms > Pipedrive
Trigger
Last triggered
Google Forms logoForm response submitted
Pipedrive logoGet or add lead for person
1

Add the Google Forms "Form response submitted" trigger

Every playbook starts with a trigger. The trigger detects changes in your connected apps and runs your playbook in response.

Click "Add trigger" and select "Form response submitted" under Google Forms. Then, select the form. This trigger will automatically detect all the new submitted forms in Google Forms to create new leads in Pipedrive.

If this is your first time using a Google Forms integration in Relay, you'll be prompted to connect your Google Forms account.

2

Add the Pipedrive "Get or add lead for person" automation

Integrate the Pipedrive automation into your playbook to ensure the prompt creation of new leads in Pipedrive for every new form submitted in Google Forms. Add a new step and select "Get or add lead for person" from the list of Pipedrive automations.

Connect Pipedrive to Relay if you haven't already, then fill out the mandatory and relevant details. You can reference fields from Google Forms to automatically pass along the right data.

3

Turn on the playbook

Activating your playbook is the final step to automate creating new leads in Pipedrive for every new form submitted in Google Forms. Once turned on, it will respond to a new form submitted in Google Forms by creating a new lead in Pipedrive without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are sent correctly.

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