schedule

Every 2 hours

Search target subreddits on Reddit

Filter to high-intent posts with Claude

For each 1

post that survived the filter

Enrich poster with Apollo

Draft reply and outreach angle with Claude

pan_tool

Sales rep review & customize

Create lead in HubSpot

Post batch summary to #reddit-leads

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Automate Reddit lead generation

Find buying-intent posts on Reddit before your competitors do.

Sales

Finding leads on Reddit by hand means scrolling subreddits for hours hoping to catch a "has anyone used X?" post — and by the time you do, three competitors have already replied.

Relay.app watches the subreddits for you, so you stop doom-scrolling for intent: every two hours it searches your target subreddits on Reddit, Claude filters out the noise, then for each real post Apollo enriches the poster, Claude drafts a helpful reply, a rep approves it, and a fresh lead lands in HubSpot — with a batch summary in #reddit-leads.

Here's how it works, step by step

Every two hours, the bot scans Reddit for you

Every two hours, the workflow sweeps your target subreddits — r/sales, r/SaaS, r/marketing, whichever you care about.
A fresh batch of leads is sitting in Slack when the team gets back from lunch — no doom-scrolling between meetings.

Prefer a different start? This also runs from:

Search Reddit, then let Claude throw out the noise

Relay.app searches your subreddits and keywords on Reddit and grabs the new posts.
Claude filters aggressively — dropping personal projects, free-only threads, and anything older than 48 hours — so only posts where someone's actively shopping feed the loop.

Prefer a different setup? Try:

For each surviving post, enrich, draft, approve, route

For each surviving post, Apollo enriches the poster — company, role, headcount, tech stack — so the rep knows if it's even an ICP fit.
Claude drafts a public reply that adds value without pitching, plus a DM outreach angle for after.
The rep reviews and edits in Slack, then the lead lands in HubSpot with the Reddit URL attached — helpful first, sales second.

Prefer a different setup? Try:

Wrap the batch with a summary post

After the loop finishes, Relay.app posts a single summary to #reddit-leads — new leads created, top three posts by ICP fit, and time since last run.
The on-call rep sees the batch at a glance instead of scrolling individual DMs to count it.

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Start from this template — describe what you want in plain English and Relay.app's copilot builds it for you, then swap any app, change the AI model, or tweak any step until it fits your team.

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Describe what you want and Relay.app's AI builds the workflow for you. But if you like to tinker, you'll love using the visual editor. It's fast, opinionated, intuitive, and feels nothing like wiring diagrams.

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