post that survived the filter
Reddit Lead Generator
Find buying-intent posts on Reddit before your competitors do.
Founders and AEs scroll subreddits for hours hoping to spot a 'has anyone used X' post. By the time they find one, three competitors have already commented.
This workflow runs every two hours: Relay.app searches your target subreddits, Claude filters out the noise, then for each surviving post Apollo enriches the poster, Claude drafts a helpful reply, the sales rep approves it, and a fresh lead lands in HubSpot. A batch summary lands in #reddit-leads.
Every two hours, the bot scans Reddit for you
Every Relay.app workflow starts with a trigger. Here it's the clock: every two hours, the workflow sweeps your target subreddits — r/sales, r/SaaS, r/marketing, whichever you care about — so a fresh batch of leads is sitting in Slack when the team gets back from lunch. No more doom-scrolling between meetings.
Search Reddit, then let Claude throw out the noise
Relay.app searches your subreddits and keywords on Reddit and grabs the new posts. Then Claude filters aggressively: drop personal projects, drop free-only threads, drop anything older than 48 hours. What's left feeds the loop below — posts where someone is actively shopping. Swap Reddit for X, add forum scraping with Browse.ai, swap Claude for GPT-5.5 — your call.
For each surviving post, enrich, draft, approve, route
For each surviving post, Apollo enriches the poster — company, role, headcount, tech stack — so the rep knows if this is even an ICP fit. Claude drafts a public reply that adds value without pitching, plus a DM outreach angle for after. The rep reviews and edits in Slack, then the lead lands in HubSpot with the Reddit URL attached. Helpful first, sales second.
Wrap the batch with a summary post
After the loop finishes, Relay.app posts a single summary message to #reddit-leads — count of new leads created, top three posts by ICP fit, time since last run. Saves the on-call rep from scrolling through individual DMs to count the batch.
Make it yours in Relay.app
Start from this template and adapt it to your stack and your team. Relay.app's copilot picks up from here — swap any app, change the AI model, tweak the trigger, whatever fits your use case.
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