Guide

How to create a new Paddle customer from your Pipedrive leads

Automate your customer creation process by integrating Pipedrive with Paddle through Relay.app. This integration enables the automatic creation of new Paddle customers from Pipedrive leads. As leads progress in Pipedrive, Relay.app dynamically generates corresponding customer profiles in Paddle. This streamlined approach enhances lead conversion and ensures that your customer database remains up-to-date.
Pipedrive logoPipedrive > Paddle
Trigger
Last triggered
Pipedrive logoLead added
Paddle logoGet or create customer
1

Set the Pipedrive trigger as "Lead added"

Every playbook starts with a trigger. The trigger detects changes in your connected apps and runs your playbook in response.

Click "Add trigger" and select "Lead added" under Pipedrive. This will allow your playbook to automatically detect the newly added lead in Pipedrive and initiate necessary actions.

If this is your first time using a Pipedrive integration in Relay.app, a prompt will guide you through the connection process.

2

Add the "Get or create customer" in Paddle automation

Integrate the Paddle automation into your playbook to ensure the prompt creation of a new customer in Paddle when a new lead has been added on Pipedrive.

Click the "Add step" button, then locate the "Get or create customer" automation for Paddle and input the mandatory and relevant details.

If your Paddle account isn't already connected to Relay.app, you will be prompted to complete that connection. Make sure to allow the necessary permissions for Relay.app to sync with your Paddle account.

3

Activate your Relay.app playbook

Activating your playbook is the final step to automate the creation of a new customer in Paddle. Once turned on, it will respond to the newly added lead in Pipedrive by creating a new customer in Paddle without manual intervention.

To enable your playbook, click the toggle button located in the header. It is advisable to perform a test run of your playbook beforehand to ensure all steps work seamlessly together and reminders are being sent correctly.

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